Content Marketing Manager
Unbounce
WordPress
Senior Manager, Betting Content
Legends
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Lead the development and execution of the betting content strategy across social, video, ambassador, influencer, and content channels.
- Build and guide high-performing teams, providing direction to managers and ensuring integrated, high-quality content output.
- Drive an integrated content approach that maximizes reach, engagement, and brand credibility across all channels.
- Deliver against performance targets tied to brand, sponsorship, and affiliate agreements, maximizing partner value.
- Build, negotiate, and manage ambassador, influencer, and external partnerships that deliver ROI and align with brand positioning.
- Collaborate with SEO, Marketing, Product, and Content teams to amplify campaigns and drive measurable outcomes.
- Monitor industry trends, sports cycles, and audience behaviors to identify opportunities and maintain competitive advantage.
- Own the betting content budget, track performance, ensure compliance, and provide strategic reporting to senior leadership.
Requirements
- 8+ years in digital content strategy, including 3+ years managing multiple teams or functions.
- Strong background in sports media, betting, or related digital content industries.
- Proven success developing and executing content strategies that deliver measurable business outcomes.
- Experience managing budgets, partnerships, and agency/vendor relationships.
- Excellent leadership and people management skills, with confidence presenting to senior leadership.
- Deep knowledge of social media, video production, influencer marketing, and betting content, with a strong understanding of compliance requirements.
- Passion for sports and/or sports betting, with knowledge of North American sports, fan engagement, and industry trends.
Benefits
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- A long-term incentive plan, allowing us to all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital content strategycontent strategy executionbudget managementpartnership managementagency/vendor relationship managementsocial mediavideo productioninfluencer marketingcompliance requirementsperformance tracking
Soft skills
leadershippeople managementpresentation skillscollaborationstrategic reporting
