Content Marketing Manager

• Own the social content calendar by planning posts, drafting copy, creating visuals from templates (or briefing design requests), and managing approvals.
• Write compelling, conversion-focused copy for organic social, email campaigns, paid media, landing pages, and websites.
• Develop distribution plans for campaigns across social, email, and paid media in partnership with Content and Digital Marketing leads. Ensure distribution strategies support overall campaign goals, messaging, and budget.
• Analyze performance data to refine and optimize copy for higher engagement and conversions.
• Support blog updates in line with our SEO and GEO strategies, working closely with our in-house SEO specialist.
• Help design and improve content workflows for social and GEO-driven blog updates to make processes more scalable and efficient.
• Repurpose content across multiple channels to maximize reach and performance.
• Partner with cross-functional stakeholders to align content with broader marketing initiatives.
• Contribute to content planning and strategy sessions for both Unbounce and Insightly.
• Support other content projects as needed. We’re a small, agile team, so flexibility is key.

Content Marketing Manager

Lead Content Steward

Engagement Manager – Medical Content

Content Enablement Manager

Product Content Designer II

Content Specialist