Marketing & Content Specialist
ProcedureFlow
Content Marketing Manager
Unbounce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$80,000 - CA$90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Own the social content calendar by planning posts, drafting copy, creating visuals from templates (or briefing design requests), and managing approvals.
- Write compelling, conversion-focused copy for organic social, email campaigns, paid media, landing pages, and websites.
- Develop distribution plans for campaigns across social, email, and paid media in partnership with Content and Digital Marketing leads. Ensure distribution strategies support overall campaign goals, messaging, and budget.
- Analyze performance data to refine and optimize copy for higher engagement and conversions.
- Support blog updates in line with our SEO and GEO strategies, working closely with our in-house SEO specialist.
- Help design and improve content workflows for social and GEO-driven blog updates to make processes more scalable and efficient.
- Repurpose content across multiple channels to maximize reach and performance.
- Partner with cross-functional stakeholders to align content with broader marketing initiatives.
- Contribute to content planning and strategy sessions for both Unbounce and Insightly.
- Support other content projects as needed. We’re a small, agile team, so flexibility is key.
Requirements
- 5+ years of experience in B2B SaaS marketing, content creation, or copywriting, with a portfolio that shows your ability to write clear, engaging, and conversion-focused copy.
- A bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A strategic content marketer who knows how to turn campaign ideas into distribution plans that drive measurable results.
- Skilled at writing short-form, high-impact copy (email, ads, social) and refreshing blog content with SEO/GEO in mind.
- Curious about how AI is shaping content marketing and eager to experiment with scalable, AI-driven workflows.
- Data-driven and detail-oriented, with a knack for spotting patterns and adjusting copy or strategy for stronger results.
- A collaborative team player who thrives in a fast-moving, hands-on environment.
- Comfortable using tools like Asana, Figma, Wordpress, and Sprout Social, and quick to learn new ones.
Benefits
- Flexible Time Off Policy - We encourage a minimum of 4 weeks per year!
- Remote First Team
- Flexible Hours
- Work From Anywhere Program
- Health Insurance
- Employee Assistance Program (EAP)
- Quarterly Company Wide Recharge Days
- End of Year Company Wide Holiday Closure
- Maternity & Parental Leave Program
- $2000 Lifestyle Spending Account (LSA)
- Weekly Virtual Yoga Classes
- RRSP, 401(K), WWK Pension Personal Contributions
- Volunteer Day
- Team Building Budget
- Referral Program ($1000)
- Anniversary Milestone LSA Top Up
- Birthday Day Off
- Professional Development Budget
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationcopywritingSEOGEOdata analysiscampaign planningconversion optimizationB2B marketingemail marketingsocial media marketing
Soft skills
collaborationflexibilitystrategic thinkingdetail-orientedcuriositycreativityadaptabilitycommunicationproblem-solvingteamwork
