Senior Manager, Brand and Content Marketing
Knak
Spark
Marketing & Content Specialist
ProcedureFlow
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
About the role
- Write clear, compelling content for web, email, landing pages, blogs, sales materials, and presentations
- Own and manage Procedureflow’s blog from writing and editing to publishing and performance tracking
- Ghostwrite or guest-write thought leadership content for external publications and partner blogs
- Support content creation for presentations, events, and internal communications
- Ensure all content is optimized for SEO and emerging AEO opportunities
- Research and apply SEO best practices to blog posts, landing pages, and website copy
- Optimize content for search engines and answer engines
- Identify content gaps and opportunities based on keyword trends and audience
- Collaborate with web/design teams to improve on-page SEO and structure
- Own Procedureflow’s social media strategy and calendar (LinkedIn, Instagram, YouTube, etc.)
- Write, schedule, and optimize engaging posts that support our brand, campaigns, and content strategy
- Repurpose long-form content (blogs, case studies, webinars) into bite-sized, social-friendly formats
- Monitor social trends, mentions, and industry conversations through social media listening
- Engage in relevant online communities including Reddit, forums, and social
- Support campaign execution across email, digital ads, and gated content
- Assist with promotion and content for webinars, virtual events, and conferences
- Coordinate post-event follow-up content such as recaps, social snippets, and nurture emails
- Maintain consistent brand messaging across all content and platforms
- Work cross-functionally with sales, product, and customer success to align messaging
- Stay current on trends in content marketing, SEO/AEO, social media, and community building
Requirements
- 2+ years of experience in marketing, content, communications, or a similar role
- Excellent copywriting and editing skills across both short-form and long-form content
- Experience managing corporate social media accounts and content calendars an asset
- Knowledge of SEO and AEO best practices
- Experience writing and optimizing blog content for organic discovery
- Familiarity with tools like HubSpot, Canva, Figma, or similar
- Organized, proactive, and able to manage multiple content projects and timelines
- A strong sense of brand tone, storytelling, and audience engagement
- A great attitude and willingness to try
Benefits
- Competitive Salary
- Benefits From Day One - and we cover the health & dental premiums
- Paternal Leave Top-Up
- Retirement Savings - employer matching up to 4%
- Employee Stock Options
- Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
- Positive Team Culture - we work hard but we also have a lot of fun together!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingeditingSEOAEOcontent optimizationcontent strategysocial media managementcontent marketingblog writingaudience engagement
Soft skills
organizational skillsproactivebrand tone awarenessstorytellingcommunication skillscollaborationadaptabilitycreativityattention to detailtime management
