ProcedureFlow

Content Marketing Manager

• Write clear, compelling content for web, email, landing pages, blogs, sales materials, and presentations
• Own and manage Procedureflow’s blog from writing and editing to publishing and performance tracking
• Ghostwrite or guest-write thought leadership content for external publications and partner blogs
• Support content creation for presentations, events, and internal communications
• Ensure all content is optimized for SEO and emerging AEO opportunities
• Research and apply SEO best practices to blog posts, landing pages, and website copy
• Optimize content for search engines and answer engines
• Identify content gaps and opportunities based on keyword trends and audience
• Collaborate with web/design teams to improve on-page SEO and structure
• Own Procedureflow’s social media strategy and calendar (LinkedIn, Instagram, YouTube, etc.)
• Write, schedule, and optimize engaging posts that support our brand, campaigns, and content strategy
• Repurpose long-form content (blogs, case studies, webinars) into bite-sized, social-friendly formats
• Monitor social trends, mentions, and industry conversations through social media listening
• Engage in relevant online communities including Reddit, forums, and social
• Support campaign execution across email, digital ads, and gated content
• Assist with promotion and content for webinars, virtual events, and conferences
• Coordinate post-event follow-up content such as recaps, social snippets, and nurture emails
• Maintain consistent brand messaging across all content and platforms
• Work cross-functionally with sales, product, and customer success to align messaging
• Stay current on trends in content marketing, SEO/AEO, social media, and community building

Marketing & Content Specialist