ProcedureFlow

Product Marketing

• Create demand for Procedureflow products through effective messaging and marketing programs
• Perform market research to segment the market and establish buyer insight
• Develop go-to-market strategies and plan product launches
• Manage and support voice of the customer (VoC) initiatives and programs
• Collaborate with the demand generation team to create and execute high-response campaigns
• Drive product strategy through collaboration with the marketing team, executives, product management and engineering
• Undertake and oversee a continuous assessment, definition and communication of the market
• Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
• Manage the performance of the product marketing team and programs to achieve business outcomes

Senior Product Marketing Manager