Senior Product Marketing Manager
ProcedureFlow
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Create demand for Procedureflow products through effective messaging and marketing programs
- Perform market research to segment the market and establish buyer insight
- Develop go-to-market strategies and plan product launches
- Manage and support voice of the customer (VoC) initiatives and programs
- Collaborate with the demand generation team to create and execute high-response campaigns
- Drive product strategy through collaboration with the marketing team, executives, product management and engineering
- Undertake and oversee a continuous assessment, definition and communication of the market
- Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
- Manage the performance of the product marketing team and programs to achieve business outcomes
Requirements
- Minimum of 7 years of experience as a Product Marketing Manager for a SaaS B2B product
- Must have an understanding and demonstrated capability in product marketing methodologies and principles
- Strong understanding of products costs profiles, profit margins, pricing strategies, competitive positioning, enhancements, terminations, product extensions, technological advancements, product roadmap, channels to market, stage in product life cycle, etc.
- Technical background with experience in software or information development a strong asset
- Knowledge of our industry an asset
- Proven business strategy and analysis skills
- High energy, enthusiastic and self-starting personality
- Analytical and problem-solving ability
- Excellent leadership and interpersonal skills
- Superior written and oral communication skills.
Benefits
- Competitive Salary
- Benefits From Day One - and we cover the health & dental premiums
- Paternal Leave Top-Up
- Retirement Savings - employer matching up to 4%
- Employee Stock Options
- Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
- Positive Team Culture - we work hard but we also have a lot of fun together!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketing methodologiesmarket researchgo-to-market strategiesproduct launchescustomer marketingbusiness strategycompetitive positioningpricing strategiesproduct roadmapSaaS
Soft skills
leadershipinterpersonal skillsanalytical abilityproblem-solvingcommunication skillsenthusiasmself-starting personalitycustomer loyaltycustomer satisfactioncustomer retention