Content Marketing Manager

• Help define and evolve Knak’s brand voice, tone, and storytelling strategy
• Lead campaign storytelling - from the first spark of an idea through execution
• Set the content calendar and key campaign moments with digital and product marketing
• Push us past safe, same-same marketing into content that’s bold, creative, and memorable
• Concept and produce scroll-stopping content: short-form video, meme-driven posts, blog series, LinkedIn carousels, and more (including a flagship Benchmark report)
• Be hands-on: show up in content - on camera, in writing, and behind the scenes
• Tap into internal SMEs, customers, and leadership to bring fresh stories to life
• Partner with freelancers and creators to scale production without sacrificing quality
• Build content for distribution, not just publication
• Own how Knak shows up across LinkedIn, blog, newsletter, and partner channels
• Collaborate with digital (paid + SEO) to amplify reach and impact
• Measure what works, remix it, and double down on the winners
• Translate creative ideas into measurable reach and brand impact, with growth metrics as your feedback loop
• Test and evaluate emerging digital channels

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