Knak

Manager

• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
• Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
• Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
• Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).
• Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
• Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
• Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.
• Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
• Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
• Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.
• Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
• Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
• Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
• Recommend budget allocations and optimize across campaigns for maximum efficiency.

Senior Demand Gen Manager

Product Designer

• Team up with product managers and engineers to define and prioritize features based on user needs, market trends, and business goals.
• Strong analytical thinker capable of breaking down complex problems into manageable, actionable components that deliver value incrementally.
• Strong technical skills and knowledge of web standards, especially HTML and CSS and how they impact web accessibility.
• Craft high-fidelity design mockups, interactive prototypes, and user interface specifications to bring your vision to life.
• Work closely with engineering teams to ensure designs are implemented accurately and are user-friendly.
• Provide design expertise and support in agile development processes, including sprint planning and user testing.
• Facilitate continuous discovery methods such as user interviews, creating user-journey’s, opportunity exploration.
• Plan and conduct user research, including usability testing, surveys, and interviews, to understand user behavior and needs.
• Collaborate with cross-functional teams to define and align UX strategies, turning insights into actionable design improvements.
• Champion user-centered design methods and foster a deep understanding of user needs throughout Knak.
• Lead design workshops, critiques, and story-mapping sessions to spark innovative solutions.
• Contribute to the development and maintenance of a comprehensive design system for Knak's email marketing platform.
• Define and document design principles, components, patterns, and guidelines to ensure consistent and delightful user experiences.
• Work with product managers and engineers to integrate design system components into the development process.
• Continuously refine and evolve the design system based on user feedback and industry best practices.

Senior Demand Gen Manager

Senior Product Designer