Legends

Content Manager

• Write, edit, and enhance commercial landing pages, reviews, and comparison content tailored for the UK market.
• Build new pages and improve existing ones based on SEO insights, performance metrics, and market research.
• Contribute ideas to our content strategies and ensure they’re followed. Help optimize our content strategy to enhance user engagement and retention.
• Partner with SEO, design, and product teams to build better user experiences and stronger commercial performance.
• Work as part of a high-performing team and set personal development goals to continually grow your own skill set. Work towards monthly deadlines and seasonal goals.

Content Editor

SEO Marketing

• Lead and mentor a team of SEOs with a focus on advancing on-page optimization impact.
• Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group
• Future planning - responsibility for the long-term organic strategy for Covers.com (initiative planning, resources, timeframes and execution)
• Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.
• Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy
• Managing key tools and expenses associated with SEO and Covers.com to ensure teams have what they need and can drive forward at pace.
• Be the unblocker in SEO - consistently working to make sure processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.
• Oversee and resolve complex technical SEO challenges for a large-scale, enterprise-level website.
• Drive link-building initiatives to strengthen domain authority and expand organic visibility.

Head of SEO

Software Engineer

• Contribute to the app’s architecture and technical roadmap while upholding coding standards, design patterns, and performance best practices.
• Provide technical leadership and mentorship to developers, ensuring code quality, maintainability, and professional growth.
• Build, maintain, and enhance mobile applications using React Native, Expo, EAS, and TypeScript, ensuring smooth performance and platform scalability.
• Work closely with product, design, and backend teams to deliver high-quality, user-centric features.
• Manage OAuth flows and integrations with identity providers like Google and Apple, ensuring secure handling of user data.
• Collaborate with backend engineers to optimize API efficiency, and handle client-side data fetching, caching, and synchronization.
• Define and implement QA processes with automated unit, integration, and end-to-end testing through CI/CD pipelines.
• Manage app releases through TestFlight and App Store Connect, and guide expansion to Android and Google Play distribution.

Senior App Developer

Full-stack Engineer

• Play a vital role in building features as part of our SquadIntel team delivering cutting edge analytics capabilities across our wide ranging portfolio of brands using a modern stack
• Help us build and validate Best In class internal user-facing features as part of SquadIntel
• Opportunity to optimise and scale a business critical product
• Contribute to a wider learning and knowledge sharing culture, building our engineering best practices
• Close collaboration with product manager and other stakeholders
• Development skills that follow the best practice and help maintaining a modular and scalable application

Data Analyst

• Optimise and evolve Paid Marketing dashboards and reporting to enhance visibility, efficiency, and decision-making.
• Aggregate and analyse data from multiple sources to uncover insights, inform strategy, and guide data-driven recommendations.
• Evaluate Paid Marketing performance and market trends to identify and prioritise high-impact growth opportunities.
• Review and refine Paid Marketing KPIs to ensure strong alignment with organisational goals and strategic priorities.
• Collaborate with stakeholders to translate complex business challenges into robust analytical solutions that deliver actionable insights.
• Drive innovation within Paid Marketing analytics by applying up-to-date analytical techniques and best practices.

Content Marketing Manager

• Lead the development and execution of the betting content strategy across social, video, ambassador, influencer, and content channels.
• Build and guide high-performing teams, providing direction to managers and ensuring integrated, high-quality content output.
• Drive an integrated content approach that maximizes reach, engagement, and brand credibility across all channels.
• Deliver against performance targets tied to brand, sponsorship, and affiliate agreements, maximizing partner value.
• Build, negotiate, and manage ambassador, influencer, and external partnerships that deliver ROI and align with brand positioning.
• Collaborate with SEO, Marketing, Product, and Content teams to amplify campaigns and drive measurable outcomes.
• Monitor industry trends, sports cycles, and audience behaviors to identify opportunities and maintain competitive advantage.
• Own the betting content budget, track performance, ensure compliance, and provide strategic reporting to senior leadership.

Senior Manager, Betting Content

General Counsel

• Provide practical guidance to our People Team and managers on domestic and cross-border employment matters, contracts and policies.
• Assist in managing GDPR compliance, including taking ownership of data governance documentation, policy updates, providing data protection guidance relating to new business initiatives, data subject requests, DPAs with 3rd parties, and training internal teams.
• Draft, review, and negotiate a full range of supplier and customer agreements, NDAs and update standard templates.
• Help manage intellectual property matters and support with compliance with relevant gaming marketing regulations.
• Create playbooks, templates, and self-service tools across the areas referred to above that streamline processes and empower internal teams.

Junior Legal Counsel

Chief Marketing Officer

• Deliver performance across paid media, CRM, and acquisition funnels, aligning campaigns with Brand and Pillar goals.
• Drive membership and community growth with strategies that increase sign-ups, engagement, and lifetime value.
• Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
• Develop and optimize partnership marketing strategies, working with Commercial, Product, and Content teams to drive revenue.
• Strengthen brand presence through awareness, thought leadership, and improved onsite engagement.
• Manage budgets, reporting, and performance tracking to maximize marketing ROI.
• Recruit, coach, and inspire a high-performing team while representing Marketing in leadership forums.

Head of Marketing

• Take part and lead decisions for the major capabilities, helping teams translate business and product needs into clear, practical technical roadmaps.
• Serve as a product-engineering subject-matter expert (SME) for the domain, mapping capabilities into well defined domains and ensuring they deliver required business and product services within the wider technical platform.
• Lead by example through hands-on coding, creating new capabilities or evolving existing ones and driving adoption of best software engineering principles and practices, alongside continuous mentorship and guidance to the teams.
• Own end-to-end product features, including all operational aspects and guaranteeing business and product scalability and reliability.
• Shape the end-to-end technical architecture, implementing high-quality, maintainable systems and APIs across multiple domains.
• Communicate complex solutions clearly to stakeholders inside and outside the area, while embedding a strong product engineering culture across teams.

Senior Software Engineer

Artificial Intelligence

• Define and own Legend’s AI + automation strategy, prioritising use cases that deliver measurable efficiency, productivity, and financial upside.
• Reframe business processes with automation and workflow innovation, not just AI alone.
• Translate emerging technologies into practical, business-ready solutions that reduce cycle times, save hours, and improve outcomes.
• Act as product manager for AI & automation initiatives. Scoping problems, designing solutions, and overseeing delivery (with external vendors, consultants, or partners as needed).
• Manage a dedicated budget, ensuring maximum ROI on tools, training, and implementation.
• Build repeatable frameworks for evaluating, piloting, and scaling productivity use cases across our pillars.
• Partner with our business functions, operating as a true cross-functional chameleon.
• Drive adoption through clear, positive communication that highlights opportunities, not just efficiencies.
• Orchestrate adoption and embed tools and workflows that empower teams and drive measurable business impact.
• Ensure appropriate training, frameworks, and guardrails are in place to use AI responsibly.
• Track and report impact, hours saved, cycle times reduced, revenue impact and make results visible to leadership.

AI Enablement – Automation Lead

• Write new pages and optimize existing content to make it engaging for our North American Gaming audiences using editing, proofreading and publishing skills.
• Produce optimized content that engages audiences and meets SEO best practices, using tools like Ahrefs, SemRush and SurferSEO to recommend optimizations.
• Manage external writers to ensure deadlines and high content quality.
• Work towards deadlines and seasonal goals to achieve wider company targets.
• Suggest new, innovative ways of engaging the Gaming audience and expanding market reach.
• Set personal development goals and work as part of a high-performing team.
• Collaborate with Country Managers, Product, UX Design, and Engineering; report to Content Manager.

Content Editor

Content Editor

Head of SEO

Senior App Developer

Software Engineer

Data Analyst

Senior Manager, Betting Content

Junior Legal Counsel

Head of Marketing

Senior Software Engineer

Head of Marketing

AI Enablement – Automation Lead

Casino Content Editor