Legends

SEO Marketing

• Create and execute SEO strategies for EN-focused assets
• Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
• Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
• Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
• Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
• Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives

SEO Specialist

• Own and optimise entire site sections (“folders”) end-to-end – from intent mapping to internal linking at scale – building high-impact SEO foundations for fast-growth markets.
• Run deep-dive technical and on-page audits using tools like Screaming Frog, Google Search Console, Ahrefs and SEMrush to uncover issues, spot opportunities and drive meaningful improvements.
• Partner closely with Content Editors, briefing them with actionable insights, best practices, and data-led recommendations that translate into traffic, conversions and revenue.
• Monitor SERPs, competitors and topical clusters daily/weekly, spotting performance shifts, investigating plateaus and recommending clear next steps.

SEO Executive – Fluent Spanish

Content Manager

• Editing, Proofreading, Writing & Publishing: Write new and optimise existing content to make it engaging for our German-speaking audiences [focusing on Austria to start]
• SEO Optimised Content: Producing optimised content that engages our audiences and meets SEO best practices, using tools like Ahrefs, SemRush and SurferSEO to recommend ways we can optimise our content.
• Audience Engagement & Data Driven: Use your analytical skills and keen eye to suggest new, innovative ways of engaging our iGaming audience and expanding our reach in the market.
• Self-Development: Work as part of a high-performing team and set personal development goals to continually grow your own skill set.
• Communication & Collaboration: Collaborate with other teams in the company, including Country Managers, Product, UX Design, and Engineering.
• Leadership: Managing external writers to ensure deadlines are being met and content is to a high standard.

Content Editor, Fluent German

• Lead and mentor a team of SEOs with a focus on advancing on-page optimization impact.
• Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group.
• Future planning - responsibility for the long-term organic strategy for Covers.com (initiative planning, resources, timeframes and execution).
• Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.
• Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy.
• Managing key tools and expenses associated with SEO and Covers.com to ensure teams have what they need and can drive forward at pace.
• Be the unblocker in SEO - consistently working to make sure processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.
• Oversee and resolve complex technical SEO challenges for a large-scale, enterprise-level website.
• Drive link-building initiatives to strengthen domain authority and expand organic visibility.

SEO Specialist

SEO Specialist

SEO Executive – Fluent Spanish

Content Editor, Fluent German

Head of SEO