Benevity

Digital Marketing

• Own Benevity’s digital ecosystem: website, paid media, and email programs
• Lead organic growth initiatives, conversion rate optimization, paid campaigns, and lifecycle marketing programs
• Manage Benevity’s digital agency (SEO & paid media) ensuring ROI and alignment with strategy
• Lead, coach, and develop a team of specialists
• Drive strategy and execution for website optimization and experimentation in Webflow, organic search with SEO agency using Semrush, paid media on Google and LinkedIn, and email & lifecycle marketing through Marketo
• Analyze performance data and report progress weekly providing insights and recommendations to leadership
• Collaborate with cross-functional teams to support integrated campaigns that drive pipeline
• Ensure all digital touchpoints reflect Benevity’s brand, voice, and commitment to purpose-driven impact
• Own budget allocation across digital programs investing where performance is strongest

Senior Manager, Digital Marketing

Content Marketing Manager

• Develop content strategies that align with business goals and audience needs
• Develop and write high-quality content for Impact Labs Reports and brand initiatives across blogs, video scripts, ebooks, case studies, data reports and website copy
• Manage company speaker program including selection, presentations and executive preparation for senior leader speaking opportunities
• Partner with creative, operations, and content teams to produce engaging data visualizations and multimedia content
• Conduct research and interviews to generate compelling ideas and campaigns
• Edit and proofread own and peer content to maintain accuracy and clarity
• Lead and implement multi-channel marketing plans and message training for Impact Labs Reports and other brand/content campaigns
• Present content ideas and campaigns and articulate strategic thinking to stakeholders and team members
• Uphold and enhance Benevity’s tone and style guide to maintain consistent copy approach
• Support development and execution of content calendars and editorial plans with GTM team and social media manager
• Operate with a digital-first approach, applying SEO and GEO best practices and audience insights

Senior Manager, Digital Marketing

Senior Content Marketing Manager