Content Marketing Manager

• Own and execute the content calendar: plan, draft, publish, and repurpose blogs, case studies, social posts, webinars, newsletters, and white papers aligned to growth KPIs.
• Grow and activate social communities: build programs that increase followers, engagement, and conversions — not just posting, but leveraging platform algorithms, engagement tactics, and influencer/partner amplification.
• Develop keyword and content strategies using SEO, AIO, AEO, and GEO best practices, including keyword mapping, answer-focused content, and optimization for AI-driven search.
• Produce thought leadership content: draft and edit long-form articles, eBooks, and bylined pieces in collaboration with subject matter experts.
• Interview subject matter experts and clients to extract insights, create narratives, and shape stories that resonate with legal, financial, and regulatory audiences.
• Run campaigns end-to-end: develop briefs, coordinate with design, and collaborate with sales and product marketing to ensure messaging alignment.
• Measure and report on content performance: set targets for traffic, leads, engagement, and community growth; analyze data; and adjust tactics based on insights.
• Optimize distribution channels: manage email campaigns (HubSpot/MailChimp), LinkedIn campaigns, and partnerships to maximize reach and ROI.
• Review, edit, and quality-check content for accuracy, compliance, brand tone, and SEO optimization.
• Test and leverage AI/LLM tools to streamline workflows, scale content, and generate new growth experiments.
• Collaborate cross-functionally with product, sales, and operations to ensure content supports business priorities and go-to-market strategies.

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