Beauty Industry Group

Marketing

• Build, execute, and continuously optimize multi-channel retention strategies across email, SMS, loyalty, and lifecycle programs to increase repeat purchase, customer lifetime value (LTV), and overall engagement.
• Develop innovative, testable creative concepts informed by email and SMS trends, competitive analysis, and brand storytelling needs.
• Own the strategy and optimization of CRM and lifecycle flows tailored to hair-extension consumer behaviors, including education-driven journeys, replenishment cadences, care/maintenance content, and professional vs. consumer segmentation.
• Lead customer journey mapping initiatives to ensure personalized, consistent, and high-impact communication across every stage of the customer lifecycle.
• Oversee end-to-end campaign development: strategy, segmentation, briefing, QA, deployment, and performance reporting.
• Manage the email/SMS content calendar across BIG’s Keystone brands, ensuring alignment with launches, promotions, product education, and retention objectives.
• Build and manage a test-and-learn framework that includes structured A/B testing, experimentation roadmaps, and personalization strategies to improve channel performance.
• Own key CRM and retention KPIs, including repeat purchase rate, LTV, cohort performance, churn, list growth, deliverability, and channel revenue contribution.
• Produce weekly, monthly, and quarterly dashboards with actionable insights and strategic recommendations to inform broader marketing decisions.
• Partner cross-functionally with Creative, E-commerce, Paid Media, Product Education, and Brand teams to ensure cohesive messaging and a seamless customer experience.
• Collaborate with external technology partners and platforms to implement new capabilities and stay ahead of CRM and retention best practices.

Senior Manager, Retention Marketing

Administration

• Owns end-to-end administration, configuration, and optimization of NetSuite as well as related systems such as CRM (Salesforce), Ecomm (Shopify), and integration platforms (Boomi).
• Acts as primary Tier 1 support and escalation gatekeeper.
• Perform basic administrative tasks such as user account management, reports and dashboards creation, and data integrity maintenance.
• Provide user training and support, helping to enhance user adoption and satisfaction.
• Assist in implementing, customizing, and administrating system configurations to enhance business processes.
• Partners cross-functionally to align system functionality with business needs.
• Participate in the integration projects between NetSuite, Salesforce, and other applications using Boomi to ensure seamless data flow and functionality.
• Assist in the development and maintenance of documentation for system processes, configurations, and user guides.
• Proactively identifies and resolves root causes of system and data issues.
• Contribute to the evaluation of new technologies and system enhancements to improve operational efficiency.
• Serves as NetSuite subject matter expert, ensuring system reliability and user confidence.
• Drives continuous improvement initiatives without direction.

NetSuite Administrator

Chief Marketing Officer

• Define and lead the overall strategic direction for BIG’s integrated marketing efforts, ensuring alignment across brand, marketing, product, and product development
• Partner with leadership and cross-functional teams to build forward-looking strategies that fuel growth and strengthen positioning in professional channels
• Act as a key voice in brand evolution, ensuring storytelling, visual identity, and messaging resonate with both stylists and consumers
• Manage, mentor, and inspire the Social Media Manager and Brand Manager, ensuring alignment of digital, brand, and integrated strategies
• Build a collaborative, high-performing team culture rooted in accountability, creativity, and results
• Lead the development of fully integrated 360° marketing campaigns that support product launches, education initiatives, and retail activations
• Work hand-in-hand with Product Development to shape go-to-market plans and ensure the customer voice informs innovation and positioning
• Partner with Education to create stylist- and consumer-facing materials that increase product understanding, adoption, and loyalty
• Collaborate with Growth teams to ensure digital and performance marketing strategies align with broader brand objectives
• Work with Creative to deliver innovative campaigns, content, and storytelling across touchpoints
• Partner with Sales and Professional Channel leadership to drive distribution success and stylist engagement
• Establish KPIs and performance metrics for all campaigns, with a focus on revenue growth, stylist engagement, and brand health
• Use insights and analytics to refine strategies, optimize investments, and inform future planning

Senior Manager, Retention Marketing

NetSuite Administrator

Senior Integrated Marketing Director