Beauty Industry Group

Performance Marketing

• Own end to end Amazon paid media plans and execution in platform
• Plan, launch and optimize campaigns to drive revenue growth, efficiency, and product/brand discovery
• Conduct keyword management, manage bids, and audience optimization
• Monitor performance daily and adjust with a data driven mindset
• Develop and refine campaign strategies that balance growth, efficiency, and brand presence within the Amazon ecosystem
• Analyze campaign performance and provide actionable insights and reporting
• Collaborate with Amazon Key Account Manager, Creative Strategist and DTC Paid Media colleagues to ensure Amazon plans complement to overall brand strategies
• Support forecasting, budgeting, and pacing to ensure spend aligns with revenue and profitability goals
• Partner with eCommerce, brand and growth marketing team members to support product launches, promotions, and go to market strategies
• Ensure Amazon investment delivers efficient growth and supports broader brand positioning

Paid Media Associate

Supply Chain

• Develop, maintain, and continuously improve demand forecasts across multiple brands, incorporating historical data, seasonality, promotional activity, and market trends
• Partner with Commercial, eCommerce, Sales, Marketing, Finance, and Demand Planning teams to align forecasts with business objectives and growth initiatives
• Champion and advocate for Commercial teams with demand forecasting to support core/evergreen, healthy product mix, new product innovation, and activations within marketing calendars.
• Review and analyze promotional and product launch performance, adjusting forecasts and recommendations based on insights and evolving demand patterns
• Identify risks and opportunities related to inventory levels, proactively recommending actions to optimize stock, reduce excess, and minimize stockouts
• Support product lifecycle management through forecast updates tied to new launches, phase-outs, and replenishment strategies
• Ensure our demand forecasts with Supply Chain intersect with our demand net sales forecasts across sales channels and in sync with go to market calendars
• Advise and track areas to ensure optimal sell thru rates, buy ins, run down and sku productivity across all sales channels
• Monitor the competitive landscape, market trends, and consumer behavior to inform forward-looking demand assumptions
• Build and provide clear reporting and actionable insights to leadership to support strategic planning and decision-making
• Ability to leverage data to inform optimization, prioritization and turn insights into actionable deliverables
• Experience tracking scorecards for forecast accuracy, sku productivity, sell thru and improvements against excess and obsolete

Commercial Demand Planner Associate

Business Development Rep

• Identify, develop, and manage partnerships with professional distributors to expand brand reach and maximize sales opportunities.
• Build and maintain strong relationships with key distributor accounts and their sales teams.
• Monitor distributor performance, providing insights and strategies to optimize sell-through and market penetration.
• Represent the company at trade shows, distributor events, sales & education meetings, and professional industry gatherings.
• Provide mentorship, coaching, and training to Business Development Managers on sales techniques, distributor engagement, and product knowledge.
• Act as a resource and point of escalation for distributor-related challenges.
• Develop sales strategies, training modules, and best practices to ensure consistency and excellence across the business development team.
• Analyze sales data, market trends, and competitive activity to identify new opportunities for growth.

Senior Business Development Manager – Northwest

Director

• Partner with eCommerce to translate growth goals into Amazon strategies through operating plans, roadmaps, and operational excellence
• Own the end to end marketplace strategy with a primary focus in Amazon
• Serve as the primary owner of the Amazon relationships and dynamics that ladder up to overall brand strategies and P&L needs.
• Ensure synergies and close alignment with DTC eCommerce for a balance growth with distinct annual revenue and profitability targets within marketplace channels
• Own the Amazon P&L, tracking revenue, contribution margin, ad spend and fees
• Partner closely with shared service teams and build strong cross functional alignment on Amazon strategy and role of sales channel
• Manage the strategy for product mix, pricing, promotions and inventory forecasts and buys
• Own category and brand ranking, organic visibility and share of voice within Amazon platform
• Primary driver for vendor negotiations and agencies to support the Amazon Channel
• Monitor the category and competitive landscape within channel to identify risks or opportunities and ready to translate into actions to execute against
• Provide business reporting to stakeholders and executive readouts for weekly, monthly, and quarterly channel performance reviews
• Own the performance reporting that includes revenue, margin, ad spend efficiency and inventory
• Leverage data insights to identify and translate into actions with opportunities and watch outs
• Experience in building demand forecasts in collaboration with Demand teams.

Director of Marketplace – Amazon

Inside Sales

• The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions.
• Proactively identify, source, and convert new professional stylist accounts.
• Drive competitor brand conversions using value-based, solution-focused selling.
• Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands.
• Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches.
• Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases.
• Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment.
• Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories.
• Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue.
• Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned.
• Develop small-to-mid tier accounts through education recommendations and strategic product line expansion.
• Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions.
• Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business.
• Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

Inside Sales Manager – Southwest

• The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions.
• New Business Acquisition, Revenue Growth & Conversion Proactively identify, source, and convert new professional stylist accounts.
• Drive competitor brand conversions using value-based, solution-focused selling.
• Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands.
• Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches.
• Conversion Excellence Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases.
• Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment.
• Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories.
• Account Growth Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue.
• Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned.
• Develop small-to-mid tier accounts through education recommendations and strategic product line expansion.
• Sales Execution & Performance Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions.
• Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business.
• Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

Inside Sales Manager – Northeast

Sales

• Create a powerful, trusting relationship with salon owners, stylists and employees
• Rotation management inclusive of both existing and new business development
• Maintain a strong funnel of potential new business
• Deliver highest quality in-salon presentations and product classes
• Conquer new salon business and meet new business goals
• Sell in new products to existing salons
• Drive education in your market and sell all forms of education available
• Achieve individual revenue goals by educating and consulting with salon owners and stylist
• Support retail segment sales through merchandising and promotional activity
• Manage a systematic meeting schedule for assigned accounts
• Execute strategic education plans for each salon in the territory of focus accounts
• Promote, plan, coordinate and assist in the execution of regional and national company-sponsored, business development and educational events
• Attend all company-provided meetings and training
• Travel up to 75% per week