Senior Director, Integrated Marketing

Beauty Industry Group

Senior Director of Integrated Marketing owning influencer and ambassador channels for BELLAMI. Leading community engagement and PR strategies in the beauty industry.

Posted 7/3/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $190,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Influencer and Ambassador Strategy
You'll have the exciting opportunity to reimagine our influencer and ambassador program for a creator economy where reach, credibility, and craft all matter.
Help architect a tiered ambassador ecosystem (master artists, working pros, rising stylists, consumer voices) with clear value exchange, goals, and progression paths at each tier
Define what makes a BELLAMI ambassador feel truly valued in their career, whether through education, exposure, equity, or all three
Build the programs and rituals (content drops, summits, co-creation, advisory councils) that make ambassadors feel like true partners
Develop a measurement framework that captures commercial impact, community growth, and community health
Influencer and ambassador work is also an important growth channel for the brand, and you'll help bring creative and commercial goals together.
Help set goals for the influencer and ambassador channel, with attributed sales tracked through affiliate codes, trackable links, and creator storefronts
Support channel growth by identifying the partners and formats that resonate most with our community
Build an always-on affiliate and commission structure that rewards ambassadors for their partnership and creativity
Connect ambassador activity to pro recruitment and loyalty, two things that matter greatly to our long-term growth
Set per-tier goals (such as engagement, conversion, and content contribution) and share updates regularly
Partner with ecommerce and retail teams to help influencer-driven excitement translate into a great experience at the point of sale, online and in salon
Help shape the strategy and roadmap for BELLAMI Pro as a vibrant community, not just a loyalty tier
Create programming that gives stylists a reason to show up and engage regularly, not just at launch moments
Partner with education and sales to make the community a warm welcome for every new pro
Celebrate and support the rising voices who will define the next decade of the industry
Set the creative and editorial direction across TikTok, Instagram, YouTube, and emerging platforms
Build a content engine that pairs in-house production with ambassador and community content
Help drive discovery, consideration, and salon recruitment through organic and paid social working together
Make BELLAMI a brand pros are proud to tag and share
Set PR strategy across trade, consumer beauty, fashion, and business press
Build relationships with the editors, producers, and stylists shaping what beauty looks like next season
Manage agency relationships and in-house comms with equal care
Support thought-leadership platforms for our founders and senior creatives
Assess the current team with care, and grow it thoughtfully to match the strategy
Develop direct reports into the next generation of beauty marketing leaders
Set a warm, clear bar for creative quality, strategic thinking, and operational excellence
Build a culture of open feedback, curiosity, and shared accountability across the team
Be a leader people love working with and want to grow alongside

Requirements

What you’ll need

10+ years in integrated marketing, brand, or communications, with meaningful experience across social, influencer, and PR
Understanding of Pro Beauty, hairstylist community, fashion, or adjacent lifestyle category experience a plus; a strong understanding of creator and community-led brands is important
Experience building or growing ambassador or influencer programs, with a good sense of what drives results for a channel
You think in seasons and systems, not just campaigns, and enjoy building things that last
A track record of building and developing high-performing teams; people who've worked with you enjoy staying in touch
Creatively literate: you can give a designer or editor useful feedback, and you know what good looks like
Commercially minded: you can connect brand work to growth and pro recruitment, and enjoy making the case for good ideas
Comfortable in a brand that is both established and growing; you're excited to help shape the path forward
Genuinely energized by the professional stylist community; you respect the craft and the people behind it.

Benefits

Comp & perks

Base pay of $190,000-210,000 with additional 15% annual bonus
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Influencer StrategyAmbassador Program ManagementMeasurement Framework DevelopmentContent Creation and DirectionAffiliate Marketing Structure

Soft Skills

Creative FeedbackStrategic ThinkingOpen CommunicationCuriosityRelationship Building