Trade Marketing Director

Beauty Industry Group

Trade Marketing Director responsible for merchandising and promotions in the beauty industry. Collaborates across brand marketing, sales, and field teams to enhance sell-through effectiveness.

Posted 6/26/2026full-timeLos Angeles • California • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

The Trade Marketing Director owns the strategy and execution of merchandising, promotions, and trade programs that drive sell-through across BELLAMI’s direct and professional channels.
This role is the connective tissue between brand marketing, sales, and the field team—translating brand initiatives into the tools, displays, incentives, and campaigns that help stylists, accounts, and direct team members succeed.
Success means our field is fully equipped, our promotions perform, and our merchandising shows up consistently and beautifully wherever BELLAMI professionals work.
Hybrid Schedule: Tuesday, Wednesday, Thursday onsite at our Los Angeles office

Requirements

What you’ll need

8+ years of experience in trade, channel, or field marketing within the professional beauty industry, with at least 3 in a leadership role.
Deep understanding of the professional beauty landscape and how stylists, salons, and direct field teams operate.
Proven track record building merchandising and promotional programs that drive sell-through in a direct or professional channel.
Experience partnering with and supporting direct sales teams, field educators, and professional accounts.
Excellent project management skills with the ability to juggle multiple launches and deadlines.
Analytical mindset comfortable setting KPIs, reading performance data, and optimizing accordingly.
Strong creative sensibility and an eye for premium, professional brand presentation.
Exceptional cross-functional communication and relationship-building skills.
Bachelor’s degree in Marketing, Business, or related field [or equivalent experience].

Benefits

Comp & perks

Base pay of $140,000+ with additional 10% annual bonus
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

trade marketingmerchandisingpromotional programsproject managementKPI settingperformance data analysis

Soft Skills

leadershipcross-functional communicationrelationship-buildingcreative sensibilityorganizational skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business