BARBRI Legal Ed

Product Manager

• Spend meaningful time with students, customers, and internal users to understand their problems and unmet needs.
• Evaluate opportunities against business value and user impact, and make the final call on what the team pursues.
• Recruit participants, facilitate sessions, synthesize findings, and ensure user research changes what gets built.
• Define the business case and scope for each initiative before anyone starts building.
• Translate scope and user research into a requirements document.
• Engage directly with prototypes as they develop, reacting alongside your designer and engineer.
• Run regular demos with working software to gather feedback.
• Own the go/no-go decision at release, monitor post-release performance, and feed learnings back into prioritization.

Product Lead

Creative Strategist

• Own the BARBRI brand: its vision, voice, aesthetic, values, and mission — internally and externally across all markets and segments.
• Develop and execute brand strategies that drive measurable growth in awareness, conversion, and market share across B2C and B2B audiences.
• Spearhead compelling brand awareness campaigns across digital (social, web, CTV, display ads, email) and print/traditional channels and oversee any brand agency partnerships.
• Lead competitive brand positioning across BARBRI’s full portfolio: LSAT prep, law school study aids and casebooks, bar prep, SQE prep, and CLE.
• Evolve and steward BARBRI’s Brand Guidelines, ensuring consistency and relevance across all channels, geographies, and segments.
• Oversee public relations and communications strategy to protect and amplify BARBRI’s reputation as the trusted leader in legal education in collaboration with executive leadership and PR partners.
• Manage brand budget, partnering with the CMO on strategic investment decisions.
• Lead creative strategy for all marketing campaigns, content, and communications — ensuring innovation, impact, and brand alignment.
• Champion CRO best practices across marketing channels, ensuring creative drives not just awareness but action.
• Collaborate with product, UX, paid media, and sales teams to create integrated brand experiences that convert.

VP of Brand and Creative Strategy

Client Services Representative

• Support the Strategic Client Partnerships Team in providing excellent client service to help maintain BARBRI’s UK B2B revenue streams to meet organisational budget and strategic priorities.
• Help support and sustain strong relationships with key clients and act as a trusted partner for individuals within these organisations, responsible for the organisation of legal training and learning and development.
• Support the Client Services Manager with the development and ongoing maintenance of an efficient and effective account management and client services provision to meet their expectations and demands.
• Service fully all client needs from enrolment to feedback for all BARBRI Global products and support.
• Ensure course delivery satisfies clients’ needs and maximise client retention through the provision of excellent customer service and achievement of existing KPIs.
• Communicate product change requirements/updates from clients, ensuring all relevant teams, including the Global Learning Team and the Global Operations Team, have a good understanding of client requirements.
• Support the Client Services Manager with scheduled contact with clients to review service delivery performance and ensure customer satisfaction, and accurately record client interactions on Salesforce.
• Ensure client services systems and processes are kept up to date to ensure effectiveness and identify opportunities to streamline and improve processes.
• Identify service delivery procedural improvements and work with the Global Operations Team to resolve and apply lessons learned, and effectively resolve complaints to prevent recurrence.

Client Services Adviser

Marketing

• Support omni-channel marketing initiatives that drive B2C revenue and student engagement
• Execute campaigns and manage content calendars
• Collaborate closely with internal teams, including UX/UI and Marketing Operations
• Compile performance reports and monitor KPIs

Product Lead

VP of Brand and Creative Strategy

Client Services Adviser

Marketing Specialist