Paid Media Manager

Badger Maps, Inc.

full-time

Posted on: 9/16/2025

Origin: • 🇺🇸 United States • Utah

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SeniorLead

About the role

Plan, execute and optimize advertising strategies for Badger Maps' product portfolio
Hands-on management of paid campaigns, remarketing, and performance optimization
Drive qualified leads, trials, and revenue growth through campaign execution
Execute campaigns across Google Ads, LinkedIn Ads and other relevant platforms, managing an annual ad budget of ~$700K–1M
Continuously test and improve campaign performance using data, A/B testing and marketing tools (Google Analytics, Mixpanel)
Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking
Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives and measure outcomes

7+ years of experience in B2B SaaS ad campaign management, ideally in a small to mid-sized company environment, with proven experience managing large-scale budgets (~$1M annual)
Experience running and optimizing performance campaigns (Google Ads, LinkedIn Ads, PPC/SEM/RTB), including remarketing
Experience with attribution tracking software (ie, Hyros, Cometly, etc)
Portfolio of previous marketing work or campaigns with measurable results
Native-level written and verbal communication skills in English (C1 level or higher)
Ability to review, interpret, and act on data using tools like Google Analytics, Mixpanel, Google Search Console, and Excel, comfortable applying statistical reasoning
Hands-on experience with A/B testing, funnel analysis, and conversion rate optimization
Familiarity with CMS platforms for website content management (nice to have)
Basic knowledge of automation tools like Zapier (or similar) (nice to have)
Experience working with AI-powered marketing tools (nice to have)