Badger Maps, Inc.

Performance Marketing

• Execute high-impact digital marketing campaigns across Google Ads, LinkedIn Ads and other relevant platforms, including remarketing strategies with an annual ad budget of ~$700K–1M
• Continuously test and improve campaign performance using data, A/B testing and marketing tools (Google Analytics, Mixpanel...) with a strong grasp of Marketing statistics
• Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking
• Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
• Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives, relentlessly pursuing outcomes and holding the team to the same standards.
• Own marketing initiatives in a fast-paced environment and drive qualified leads, trials, and revenue growth

Paid Media Manager

• Plan, execute and optimize advertising strategies for Badger Maps' product portfolio
• Hands-on management of paid campaigns, remarketing, and performance optimization
• Drive qualified leads, trials, and revenue growth through campaign execution
• Execute campaigns across Google Ads, LinkedIn Ads and other relevant platforms, managing an annual ad budget of ~$700K–1M
• Continuously test and improve campaign performance using data, A/B testing and marketing tools (Google Analytics, Mixpanel)
• Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking
• Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
• Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives and measure outcomes