Paid Media Manager
Badger Maps, Inc.
Job Level
SeniorLead
About the role
- Execute high-impact digital marketing campaigns across Google Ads, LinkedIn Ads and other relevant platforms, including remarketing strategies with an annual ad budget of ~$700K–1M
- Continuously test and improve campaign performance using data, A/B testing and marketing tools (Google Analytics, Mixpanel...) with a strong grasp of Marketing statistics
- Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking
- Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
- Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives, relentlessly pursuing outcomes and holding the team to the same standards.
- Own marketing initiatives in a fast-paced environment and drive qualified leads, trials, and revenue growth
Requirements
- 7+ years of experience in B2B SaaS Ad campaign management, ideally in a small to mid-sized company environment
- Proven experience managing large-scale budgets (~$1M annual)
- Experience running and optimizing performance campaigns (Google Ads, LinkedIn Ads, PPC/SEM/RTB), including remarketing
- Experience with attribution tracking software (ie, Hyros, Cometly, etc)
- Portfolio of previous marketing work or campaigns with measurable results
- Native-level written and verbal communication skills in English (C1 level or higher)
- Ability to review, interpret, and act on data using tools like Google Analytics, Mixpanel, Google Search Console, and Excel
- Comfortable applying statistical reasoning
- Hands-on experience with A/B testing, funnel analysis, and conversion rate optimization
- Familiarity with CMS platforms for website content management (nice to have)
- Basic knowledge of automation tools like Zapier (nice to have)
- Experience identifying and developing new marketing channels, especially in a B2B context (nice to have)
- Experience working with AI-powered marketing tools (nice to have)
