Digital Marketing

• Develop and execute comprehensive paid search strategies across Google Ads, Bing Ads, and other search advertising networks
• Conduct keyword research and analysis to identify valuable search terms and improve campaign performance
• Create, manage and optimize PPC campaigns, ad groups, and ads aligned with marketing objectives and target audiences
• Forecast monthly performance and manage budget allocations and bid strategies to achieve campaign goals
• Monitor and analyze campaign performance; provide regular reports, actionable insights, and recommendations to maximize ROAS
• Conduct A/B testing and experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates; provide post-mortem analyses
• Collaborate with cross-functional teams (designers, developers) to ensure campaign-to-landing-page alignment and effectiveness
• Implement appropriate conversion pixels and confirm lead submissions are captured in MS Dynamics CRM with proper UTMs and tracking
• Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and ensure compliance with regulations and guidelines

Lead Digital Marketing Specialist, Paid Search/PPC

Digital Marketing Specialist

Digital Marketing Director

Digital Marketing Manager

Sales Associate – Digital Marketing

Sales Specialist – Digital Marketing