Integrated Marketing Content Specialist
Avantor
Digital Marketing Manager
Learning Technologies Group plc
full-time
Posted on:
Origin: • 🇺🇸 United States • Tennessee
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop, execute, and analyze paid media and search strategies to drive website traffic and generate qualified leads for the inbound sales team.
- Manage paid digital advertising across Google, Bing, YouTube, LinkedIn Ads, sponsored social, and other industry outlets including audience targeting, ad copy creation, bid strategies, and budget allocation.
- Drive organic website traffic through SEO and content optimization including keyword research and website architecture improvements.
- Stay current on LLMs and Google's AI updates; experiment with AI-driven strategies and integrate paid campaigns with organic/GenAI efforts.
- Conduct A/B testing on ad copy, visuals, and landing pages; optimize landing pages for conversions and SEO/AEO best practices.
- Own analytics across Google Ads, LinkedIn Ads, Google Analytics and Salesforce; provide reports and actionable recommendations.
- Lead a 'test and learn' approach for new formats and platforms; identify cost-effective advertising tools (e.g., LLMs).
- Collaborate with Marketing, Sales, Product, Customer Success, and Design teams; manage external ad vendors/agencies as needed.
- Manage and forecast paid media budgets ensuring optimal allocation and performance against financial targets.
Requirements
- 3-5 years in digital marketing, specifically managing paid advertising campaigns (PPC/Paid Social) and SEO.
- Bonus points if you have experience with B2B SaaS products, and/or Learning Technology products.
- Proven proficiency in Google Ads, LinkedIn Ads, and Google Analytics.
- Bonus points if you have certifications.
- Highly creative problem-solving skills with an analytical mindset that centers around using qualitative and quantitative analysis to interpret paid media data and draw actionable insights.
- Compelling communication skills – you can write, speak and present with varied styles to engage, persuade and convert.
- Project management skills to plan and keep up with your own tasks and assignments you’ve given to others.
- Strong working knowledge of how other digital marketing channels (e.g. email, LLMs, SEO, etc) work in tandem with paid ads.
- Thrives working in a collaborative environment where we all pitch in.
- Embraces our “ask us anything” motto and inbound approach to marketing.
