Digital Marketing

• Develop, execute, and analyze paid media and search strategies to drive website traffic and generate qualified leads for the inbound sales team.
• Manage paid digital advertising across Google, Bing, YouTube, LinkedIn Ads, sponsored social, and other industry outlets including audience targeting, ad copy creation, bid strategies, and budget allocation.
• Drive organic website traffic through SEO and content optimization including keyword research and website architecture improvements.
• Stay current on LLMs and Google's AI updates; experiment with AI-driven strategies and integrate paid campaigns with organic/GenAI efforts.
• Conduct A/B testing on ad copy, visuals, and landing pages; optimize landing pages for conversions and SEO/AEO best practices.
• Own analytics across Google Ads, LinkedIn Ads, Google Analytics and Salesforce; provide reports and actionable recommendations.
• Lead a 'test and learn' approach for new formats and platforms; identify cost-effective advertising tools (e.g., LLMs).
• Collaborate with Marketing, Sales, Product, Customer Success, and Design teams; manage external ad vendors/agencies as needed.
• Manage and forecast paid media budgets ensuring optimal allocation and performance against financial targets.

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