Manager / 经理
Italic
Senior Manager, Paid Media
Azamara Cruises
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteJob Level
Senior
About the role
- Develop and execute audience-first, insight-driven paid media strategies aligned with brand priorities that maximize relevance and ROI
- Lead development and execution of comprehensive digital and traditional paid advertising strategies aligned with business goals and target demographics
- Oversee paid advertising, SEO/SEM, traditional channels, programmatic advertising, CTV, display and retargeting, paid social media, and other digital channels
- Implement test-and-learn programs; champion innovation in media tactics, formats, and creative
- Deliver leads to website and call centers; optimize user experience and conversion funnels
- Implement tracking and analytics; monitor and optimize campaigns based on KPIs (ROAS, CTR, CPC, conversion rate, calls)
- Provide regular, data-driven reports to stakeholders and manage budgeting and forecasting monthly
- Manage direct report(s); mentor, set objectives, and foster collaborative environment
- Partner with Creative, CRM, and Analytics teams; own agency and vendor relationships; negotiate contracts and scopes
- Report to Chief Marketing Officer
Requirements
- 6+ years managing paid media across linear and digital channels, from strategy to activation
- Proven success in omnichannel media planning and performance optimization
- Deep understanding of media technologies (including proficiency in ad platforms), systems, and the external media landscape
- Bachelor's degree in Marketing, Business, or related field
- Strong analytical, project management and communication skills
- Self-motivated and deadline driven, with a strong sense of ownership over work
- Excited to learn, experiment and grow in a fast-paced, lean company environment
