Senior Content Manager

Self Financial, Inc.

full-time

Posted on: 9/20/2025

Origin: • 🇺🇸 United States

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💰 $88,000 - $131,000 per year

Senior

About the role

Own and execute the editorial strategy aligned to business goals, organic growth, and Self’s mission
Manage writers, agencies, and vendors and ensure consistent, authoritative brand voice across organic touchpoints
Produce high-impact content (blogs, guides, landing pages, campaigns, multimedia scripts)
Create and implement a unified content strategy that addresses SEO, AEO and GEO simultaneously
Collaborate with cross-functional teams (product marketing, compliance, creative) to scale production and support acquisition, engagement, and retention
Conduct in-depth analysis of queries, platforms, competitors, and user intent to inform content strategy
Track performance metrics, analyze results, and refine strategy to maximize ROI
Stay current on industry trends, AI/LLM-driven search shifts, and evolving audience behaviors

6+ years of experience in content marketing or editorial leadership, preferably in fintech, financial services, consumer tech or a heavily-regulated industry
Proven track record of building editorial programs that deliver measurable business results
Strong storytelling and editorial skills, with ability to simplify complex financial concepts
Understanding of SEO, digital PR, and emerging AI/LLM search dynamics
Experience producing and managing multimedia content (video, podcasts, social-first)
Strong organizational and project management skills, with experience managing agencies/freelancers
Strong awareness of content management, publishing, collaboration, and compliance tools to manage content strategy effectively
Excellent written and verbal communication skills
Excels in a fast-paced environment
Background in journalism, financial writing, or consumer-tech editorial is helpful but not required
Must be a U.S. Citizen or Green Card Holder (work authorization requirement)