Senior Manager, Biomarker Research
MSD
Job Level
JuniorMid-Level
About the role
- Analyze the psychology of our target customer base: up-and-coming women and men who care about quality
- 分析我们的目标客户心理：注重品质的年轻男女消费者
- Research the features, benefits, and unique differentiators of each product we advertise and capture attention immediately
- 探索每款产品的特点、优势与独特卖点，并具备迅速吸引注意力的能力
- Evaluate competitors and cross-industry trends in terms of concept, style, and key features
- 分析竞争对手及跨行业趋势，包括概念、风格与核心功能
- Compile and document reference ads and update a reference library of social assets, UGC, videos, and articles from competitors
- 整理并记录广告参考素材，更新竞品的社交内容、UGC、视频及相关文章资料库
- Collaborate with SEO and growth teams to optimize product listings in line with Amazon’s guidelines
- 与SEO和增长团队合作，优化产品页面，确保符合亚马逊规范
- Use keyword research to optimize titles, descriptions, bullet points, and backend keywords
- 利用关键词调研优化标题、描述、卖点与后台关键词
- Analyze data to identify improvement opportunities and recommend listing changes
- 通过数据分析发现优化空间，并提出修改建议
- Plan and execute Amazon ad campaigns (Sponsored Products, Brands, Display)
- 策划并执行亚马逊广告活动（商品推广、品牌推广、展示广告）
- Monitor and optimize performance metrics such as CTR, conversion rate, and ROAS
- 监控并优化点击率、转化率与广告支出回报率（ROAS）
- Use data insights to recommend campaign improvements
- 通过数据洞察提出广告优化建议
- Respond to customer inquiries and reviews professionally and promptly
- 及时、专业地回复客户咨询与评论
- Monitor feedback and use it to improve products and services
- 关注客户反馈并用于优化产品和服务
- Collaborate with CS team to ensure customer satisfaction
- 与客户服务团队合作以提升客户满意度
Requirements
- Deep understanding of Amazon advertising and listing optimization
- 深入了解亚马逊广告及页面优化相关规则
- Strong analytical skills and ability to make data-driven decisions
- 出色的数据分析能力，具备以数据做决策的能力
- Committed to long-term growth in a fast-paced, result-driven team (3+ years)
- 致力于在快节奏、高产出的团队中长期成长（至少3年）
- Low ego, resilient to criticism, eager to test and improve continuously
- 心态开放、抗压能力强，愿意接受批评，不断测试与优化
- Passionate about advertising and performance marketing
- 热爱广告与绩效营销
- Strong communication and teamwork
- 沟通能力强，注重团队协作
- Efficient and detail-oriented; delivers high-quality work on time
- 高效、注重细节，按时完成高质量工作
- 2+ years in Amazon ads and listing optimization
- 至少2年亚马逊广告和页面优化经验
- Strong portfolio of high-performing content (ads, videos, articles, etc.)
- 有表现优秀的广告、视频、文章等内容作品集
- Must enjoy and be experienced with A/B testing; data-driven mindset
- 必须具备A/B测试经验，数据驱动思维
