Self Financial, Inc.

Marketing

• Lifecycle Manager Marketing to architect and execute all payment and account lifecycle communications.
• You will be the go-to expert for timing, frequency, tone, and channel strategy across: Payment reminders & delinquency recovery for all financial products; Credit account lifecycle communications; Other Product launches: Provide Lifecycle support.
• This is a high-visibility, hands-on individual-contributor role. You’ll collaborate closely with Product Marketing, Analytics, Product, and Ops while owning end-to-end campaign design, execution, and optimization in Braze (and related channels).
• What You’ll Do
• Lifecycle Strategy & Planning: Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement.
• Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements).
• Campaign Execution & Optimization: Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring flawless segmentation, timing, and personalization.
• Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes.
• Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly.
• Segmentation & Personalization: Partner with Analytics to define high-value segments; Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging.
• Cross-Functional Collaboration: Work with Product Marketing to align messaging on new features; Sync with Growth and Paid teams; Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence.
• Documentation & Governance: Maintain a “Test Library” of hypotheses, variants, and results; Present learnings to senior leadership in retrospectives.
• What We’re Looking For
• 3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus
• Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift)
• Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix.
• Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing.
• Experience in financial services or fintech preferred
• Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging.
• Strong project management skills, juggling multiple concurrent campaigns and priorities.
• Excellent communication & storytelling—able to translate metrics into clear narratives and recommendations.
• Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight.

Lifecycle Marketing Manager