Content Marketing Manager

• Create high-quality content across multiple formats — blogs, CRM, banners, landing pages, press releases, social copy, and video scripts — to support Tier 1 product launches and major global campaigns.
• Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products, educates users, and drives engagement.
• Produce compelling content packages for product updates and cross-BU campaigns, ensuring consistency across all channels.
• Translate complex crypto and Web3 concepts into simple, engaging narratives for global audiences.
• Edit and improve agency or third-party content to meet Binance’s brand voice and quality standards.
• Collaborate with SEO and Content teams to optimize existing content for traffic, discoverability, and user experience.
• Deliver content on time under tight deadlines, adapting quickly to shifting campaign and product marketing needs.
• Monitor and report performance metrics (e.g. page views, CTR, conversions) to measure impact and guide future improvements.

Content Marketing Specialist

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Content Assistant

Content Designer

Content Designer