HighlightTA

Social Media Manager

HighlightTA

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $72,000 - $82,000 per year

Job Level

Mid-LevelSenior

About the role

  • Neon One is a technology company guided by a simple belief: that nonprofit organizations are vital to creating healthy and thriving communities. Our mission is to enable nonprofits and empower nonprofit professionals to grow generosity in their communities by providing industry-leading resources, services, and technology.
  • Achieving this goal takes a team united in great purpose and people who are passionate about our customers and their missions. As we continue to grow, we are looking for a new member to join our marketing team as a strategic and creative Social Media Manager.
  • As the go-to expert on social media management, you will manage content across all organic platforms, ensuring a consistent brand voice and messaging. This is a hands-on, fast-paced role for someone who can take an idea from concept to finished product—whether it’s a quick-turn short-form video or a multi-post educational ad series. While you won’t manage paid social directly, a working knowledge of paid social is essential to ensure tight collaboration with the Growth Marketing team.
  • Responsibilities:
  • Social Media Strategy & Execution
  • Develop and implement a results-driven social media strategy to grow brand awareness, engagement, and community interaction.
  • Own content creation and curation for LinkedIn, Meta (Facebook/Instagram), and other relevant platforms, ensuring a consistent brand voice.
  • Design original social-first graphics and lightweight video content to support storytelling, product marketing, and community engagement across platforms.
  • Concept and execute social-first content (e.g., explainers, ads, how-tos, testimonials) that perform well in both organic and paid environments.
  • Manage daily organic social operations: scheduling, publishing, community engagement, and moderation.
  • Collaborate with cross-functional teams (Growth Marketing, Content, Sales, Customer Support) to align social media initiatives with broader business goals.
  • Stay current on platform updates, emerging trends, and best practices to keep our social presence ahead of the curve.
  • Collaborate with the Head of Community Engagement to respond to comments, questions, and brand mentions to foster a connected and responsive social community.
  • Performance & Analytics
  • Monitor and analyze performance metrics such as reach, engagement, CTR, follower growth, lead gen, and content resonance.
  • Translate insights into clear, actionable recommendations to optimize strategy and content in real-time.
  • Identify what’s working, and what’s not, and pivot quickly to stay aligned with evolving audience behavior and business goals.
  • Set benchmarks, create weekly reports, and communicate performance to internal stakeholders in a clear, compelling way.
  • Design and run A/B tests or experiments to refine post formats, messaging, and publishing cadence.
  • Requirements:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 4 years of experience in owning B2B social media strategy, execution, and reporting.
  • Background in B2B technology, nonprofit industry experience is a plus.
  • Proven track record of driving organic growth (audience, engagement, lead generation) on LinkedIn and Meta.
  • Experienced with graphic design and video editing tools like Canva, Adobe Express, and CapCut.
  • Proficient with social media management tools, such as Hootsuite and Loomly, for planning and scheduling content.
  • Deep knowledge of platform algorithms, features, and content formats.
  • Talent for writing clear and engaging copy and polishing content to a high standard.
  • Excellent interpersonal and communication skills, ability to act as the subject matter expert on social media marketing
  • Analytical thinker with a data-driven approach to problem-solving.
  • Comfortable partnering with marketers, creatives, and experts to drive aligned, high-quality work.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 4 years of experience in owning B2B social media strategy, execution, and reporting.
  • Background in B2B technology, nonprofit industry experience is a plus.
  • Proven track record of driving organic growth (audience, engagement, lead generation) on LinkedIn and Meta.
  • Experienced with graphic design and video editing tools like Canva, Adobe Express, and CapCut.
  • Proficient with social media management tools, such as Hootsuite and Loomly, for planning and scheduling content.
  • Deep knowledge of platform algorithms, features, and content formats.
  • Talent for writing clear and engaging copy and polishing content to a high standard.
  • Excellent interpersonal and communication skills, ability to act as the subject matter expert on social media marketing
  • Analytical thinker with a data-driven approach to problem-solving.
  • Comfortable partnering with marketers, creatives, and experts to drive aligned, high-quality work.