Digital Media Buyer
Entrepreneur Cooperative
Performance and Digital Marketing Manager
Auto Approve
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $105,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a full-funnel performance marketing strategy focused on acquisition and lead conversion with a heavy focus on ROI.
- Oversee the company’s digital presence—ensuring brand consistency, technical accuracy, and compelling storytelling.
- Provide relevant and impactful insights into Auto Approve’s online presence, website, and digital customer experience.
- Lead paid media campaigns across all digital channels, social media, SEO, SEM, etc, with a strict focus on cost-per-lead (CPL) and return on ad spend (ROAS).
- Manage and optimize marketing spend to maximize ROI across social, search, display, retargeting, and affiliate channels.
- Analyze performance data to drive insights, improve targeting, messaging, and budget allocation.
- Partner with creative teams to develop and test high-converting ad creatives, landing pages, and funnels.
- Support affiliate performance and digital partnerships through paid strategies and integrated campaigns.
- Own campaign A/B testing, conversion tracking, attribution setup, and post-campaign analysis.
- Stay ahead of platform algorithm changes, digital trends, and emerging ad tech tools to maintain a competitive edge.
- Deep expertise in PPC strategy, including keyword research, compelling ad copywriting, bid strategy management, and ongoing campaign optimization.
- Manage relationships with media vendors, platforms, and affiliate networks.
Requirements
- 3-5 years of experience in Meta Ads Manager, Google Ads, GA4, Google Analytics, YouTube, TikTok Ads, and performance dashboards.
- 3–5 years of hands-on experience in paid media strategy, performance marketing, and/or digital growth — ideally in B2C, fintech, or high-volume lead generation.
- Proven ability to manage multi-channel paid marketing budgets and optimize spend toward aggressive KPIs.
- Strong understanding of digital attribution, funnel metrics, pixel/tracking setup, and conversion rate optimization.
- Highly analytical — able to translate campaign data into business outcomes and clear next steps.
- Experience collaborating with designers and copywriters to test performance-driven creatives.
- Comfortable in a high-growth, results-driven environment where agility and execution matter.
- The ability to manage multiple deadlines, prioritize effectively, and drive execution independently.
- Applicants must be legally authorized to work in the United States.
