Auto Approve

Digital Marketing

• Develop and execute a full-funnel performance marketing strategy focused on acquisition and lead conversion with a heavy focus on ROI.
• Oversee the company’s digital presence—ensuring brand consistency, technical accuracy, and compelling storytelling.
• Provide relevant and impactful insights into Auto Approve’s online presence, website, and digital customer experience.
• Lead paid media campaigns across all digital channels, social media, SEO, SEM, etc, with a strict focus on cost-per-lead (CPL) and return on ad spend (ROAS).
• Manage and optimize marketing spend to maximize ROI across social, search, display, retargeting, and affiliate channels.
• Analyze performance data to drive insights, improve targeting, messaging, and budget allocation.
• Partner with creative teams to develop and test high-converting ad creatives, landing pages, and funnels.
• Support affiliate performance and digital partnerships through paid strategies and integrated campaigns.
• Own campaign A/B testing, conversion tracking, attribution setup, and post-campaign analysis.
• Stay ahead of platform algorithm changes, digital trends, and emerging ad tech tools to maintain a competitive edge.
• Deep expertise in PPC strategy, including keyword research, compelling ad copywriting, bid strategy management, and ongoing campaign optimization.
• Manage relationships with media vendors, platforms, and affiliate networks.

Performance and Digital Marketing Manager