Auto Approve

Performance Marketing

• Driving measurable growth through paid search and paid social channels
• Owning strategy, execution, and continuous optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), and TikTok
• Building and managing structured testing programs (A/B, multivariate, incrementality)
• Leveraging AI and automation tools within ad platforms
• Managing and optimizing marketing spend to maximize ROI across all paid channels
• Analyzing performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions
• Partnering with creative teams to develop and test high-converting ad creatives and landing pages

Paid Media Manager

Full-stack Engineer

• Collaborate with a team of talented engineers to develop innovative solutions to challenging, impactful technical problems
• Consistently deliver high quality code
• Support building, testing and deployment of new products and features
• Shape and continuously improve software engineering practices
• Conduct design and code review to ensure alignment with standards
• Collaborate with product, business partners, operation, and other engineering teams
• Help evolve our architecture, to consistently improve development efficiency
• Build awareness, increase knowledge and drive adoption of modern technologies
• Work with stakeholders to understand desired initiatives and implement application capabilities

Software Engineer

Content Marketing Manager

• Write original content for blog, email, Substack, social, and community platforms
• Distribute and natively format content across Reddit, YouTube, Facebook, Instagram, LinkedIn, and Substack
• Engage in comments, communities, and conversations on behalf of the brand
• Edit short-form video clips and platform-specific cuts when needed (full design and production sits with our agency)
• Build and maintain the monthly and quarterly content calendar
• Keep paid channel creative fresh and planned at least one month in advance, so nothing goes stale and nothing ships last-minute
• Coordinate projects across our external design and video agency and internal departments
• Manage and organize the asset library so the team can find what they need without asking twice
• Schedule meetings, prep agendas, and keep stakeholders aligned and moving
• Pull weekly and monthly performance reports from Google Analytics, PowerBI, and platform-native tools
• Own and coordinate A/B testing with our SEM manager, from hypothesis through readout and next-step recommendations
• Translate numbers into clear insights and next-action recommendations for the CMO
• Track campaign performance against goals and flag what's working, what isn't, and why
• Build and maintain AI workflows that reduce manual work across the marketing function
• Help the team level up its AI fluency over time

Paid Media Manager

Software Engineer

Marketing Coordinator, Content & Distribution