Auto Approve

Business Development Rep

• Manage ongoing relationships with lead aggregators, conducting biweekly and monthly performance review meetings with each partner.
• Monitor lead quality, volume, conversion rates, and cost-per-funded loan across all aggregator partners using Power BI dashboards and internal reporting tools.
• Analyze partner performance data to identify optimization opportunities, negotiate pricing adjustments, and improve lead quality standards.
• Serve as the primary point of contact for all aggregator partners, resolving issues related to lead delivery, billing, tracking discrepancies, and contractual terms.
• Develop and maintain a partner scorecard that tracks key metrics including lead volume, contact rate, conversion rate, cost per acquisition, and return on spend.
• Collaborate with the SEM team and internal marketing to ensure alignment between paid acquisition strategy and aggregator performance.
• Prospect and identify new lead aggregator partners, including, affiliate networks, and niche financial content publishers.
• Research and approach companies with look-alike customer bases to develop co-marketing partnerships, lead-sharing agreements, or referral arrangements.
• Identify and negotiate deals with companies interested in purchasing leads that do not meet Auto Approve's lending criteria, creating a secondary revenue stream from lead resale.
• Build a structured pipeline for new partnership opportunities, track outreach activity, and report on business development progress to the CMO.
• Negotiate partnership agreements including pricing models, volume commitments, exclusivity terms, and performance guarantees.
• Use Power BI to pull reports, analyze partner-level performance, lead funnel metrics, and ROI across all partnership channels.
• Conduct regular analysis to identify trends in lead quality, seasonal patterns, and cost fluctuations that inform partnership decisions.
• Compile and deliver monthly partnership performance reports to the CMO, summarizing key metrics, trends, and recommendations for budget reallocation across partners.
• Track and report on lead resale revenue, new partner ramp-up performance, and the overall health of the partnership portfolio.
• Work with the data team to ensure accurate attribution and tracking of leads from sources through funded loans.

Partnership and Business Development Manager