Paid Media Manager

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Paid Media Manager driving growth through paid search and social for a fintech. Leading strategies in an evolving paid media landscape and influencing key metrics with marketing spend.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Driving measurable growth through paid search and paid social channels
Owning strategy, execution, and continuous optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), and TikTok
Building and managing structured testing programs (A/B, multivariate, incrementality)
Leveraging AI and automation tools within ad platforms
Managing and optimizing marketing spend to maximize ROI across all paid channels
Analyzing performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions
Partnering with creative teams to develop and test high-converting ad creatives and landing pages

Requirements

What you’ll need

5+ years of hands-on experience managing paid search and paid social campaigns
Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks
Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to experiment with emerging AI tools
Experience building and running testing programs (A/B, multivariate, incrementality) to improve campaign performance
Experience managing $400K+ monthly ad budgets and optimizing spend toward aggressive KPIs
Solid understanding of digital attribution, funnel metrics, and conversion rate optimization
Proficiency with GA4, Google Tag Manager, and performance dashboards
Analytical mindset with the ability to translate campaign data into business outcomes and clear next steps
Comfortable in a high-growth, results-driven environment where agility and execution matter
Ability to manage multiple priorities, meet deadlines, and drive execution independently.

Benefits

Comp & perks

competitive compensation package
full suite of benefits (including medical, dental, vision, & pet insurance)
disability & leave benefits
life insurance
401K plan with match
PTO and holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchpaid socialA/B testingmultivariate testingincrementality testingdigital attributionconversion rate optimizationdata analysiscampaign performance optimizationbudget management

Soft Skills

analytical mindsetagilityexecutiontime managementprioritizationindependencecollaborationcreativitycommunicationresults-driven