Digital Media Buyer
Entrepreneur Cooperative
Demand Generation Specialist
BuildingLink
contract
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $40 - $42 per hour
Job Level
Mid-LevelSenior
About the role
- We are seeking a dynamic and results-driven Demand Generation Specialist to join our marketing team as a contractor. Reporting to the Senior Director of Marketing, you will play a key part in driving the growth of our sales pipeline and directly contribute to our company's revenue goals.
- Own the development and execution of demand generation campaigns to grow the sales pipeline and achieve ROI targets. Collaborate with revenue teams to ensure alignment on goals and strategies.
- Own the overall buyer journey from identifying the right Ideal Customer Profile (ICP) to building ICP pipeline, converting that pipeline into revenue, and orchestrating a unified buying journey.
- Create and implement targeted ABM strategies to engage and nurture high-value accounts, ensuring personalized experiences across multiple channels (email, content, social, ads, etc.). Coordinate with Customer Success Team to expand current relationships to drive new pipeline opportunities.
- Develop and execute multi-channel lead generation strategies, including educational top-of-funnel campaigns and product-centric launch activities, leveraging both organic and paid, digital and offline channels.
- Leverage SEO experience to optimize keyword strategies and create high-converting landing pages that drive inbound traffic and lead capture.
- Deeply understand our customer base, product positioning, and market dynamics to create highly targeted campaigns that address customer needs and pain points.
- Implement campaigns targeting both new customers and existing customers to expand portfolios and increase lifetime value.
- Partner with product marketing teams to ensure messaging, positioning, and campaigns reflect the unique value of our products and resonate with target audiences.
- Create compelling marketing content, email cadences, and communications that resonate with target audiences across the buyer's journey.
- Work comfortably with both creative ideation and data-driven tactics, demonstrating proficiency in spreadsheets, campaign analysis, and marketing technology platforms.
Requirements
- BA/BS in marketing, communications, digital marketing, or equivalent working experience.
- 3-5 years of experience in demand generation or hands-on growth marketing, with a strong focus on pipeline generation and achieving measurable ROI.
- Proven experience in managing and optimizing multi-channel marketing campaigns, including organic and paid channels.
- Strong knowledge of ABM strategies and experience driving success with targeted marketing initiatives.
- Ability to integrate product marketing insights into demand generation strategies.
- Strong ability to draw insights from data to set strategy and forecast results.
- Proficiency in SEO, SEM, PPC, and paid social media, along with executing demand generation programs across a variety of organic channels.
- Proficiency with Salesforce, HubSpot, and Google Analytics. Experience with Gong is a plus.
- Excellent communication skills, both written and verbal, with the ability to translate complex data into actionable insights.
- Preferred: Experience working in SaaS or technology sectors.
- Preferred: Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech is a plus.
