BuildingLink

Growth Marketing

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.
• Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
• Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.
• Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
• Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.
• Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.
• Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.
• Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.
• Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.
• Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

Senior Customer Growth Marketer – East Coast

Producer

• Create polished, sophisticated visual assets across all marketing channels, including presentations, digital content, collateral, and promotional materials
• Develop bespoke marketing materials tailored to customer segments, prospects, and specific products
• Design all visual assets required for events, ensuring every event presence reflects a sophisticated brand experience
• Produce professional, engaging video content for marketing, sales, and product initiatives
• Assist in creating video and graphic content that supports thought leadership initiatives
• Assist in executing visual campaigns, ensuring alignment with marketing strategy and branding
• Monitor competitor creative output, video quality, and industry design trends
• Ensure all creative assets meet brand guidelines and maintain professional quality
• Maintain a centralized library of graphics, videos, templates, and brand assets
• Track engagement and performance of creative assets to improve effectiveness

Senior Customer Growth Marketer – East Coast

Visual Content Producer – Contract