BuildingLink

Growth Marketing

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.
• Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
• Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.
• Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
• Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.
• Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.
• Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.
• Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.
• Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.
• Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

Customer Growth Marketer – East Coast

Product Marketing

• Go-to-Market Strategy: Design and execute marketing strategies tailored for each key segment
• Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users
• Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks
• Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content
• Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks
• Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture
• Conduct market research, competitive analysis, and customer interviews
• Set KPIs and measure the success of launch and adoption campaigns across channels

Customer Growth Marketer – East Coast

Product Marketer