Go-to-Market Strategy: Design and execute marketing strategies tailored for each key segment
Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users
Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks
Create Launch Content: Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content
Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks
Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture
Conduct market research, competitive analysis, and customer interviews
Set KPIs and measure the success of launch and adoption campaigns across channels

Requirements

3–6+ years of experience in product marketing
Proven experience designing GTM strategy and hands-on execution of a complete strategic plan
Experience leading successful product launches
Strong understanding of user behavior and user psychology
Excellent storytelling and messaging skills
Depth and breadth in content creation across a variety of channels
Experience working cross-functionally with product, marketing, and sales teams
Analytical mindset with ability to translate data into strategy
Excellent written and verbal communication skills
Experience with tools such as HubSpot, Salesforce, Pendo, Google Analytics, Google Tag Manager, Google Console, SEMrush, Adobe Creative Suite, and Canva

Benefits

Annual base salary: $115,000 - $130,000
Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
Paid Parental Leave, Bereavement Leave
Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
401k with 4% matching
Company Events, Holiday Parties, Friendly Office Competitions
Professional Development Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Go-to-Market Strategyproduct marketingcontent creationmarket researchcompetitive analysissales enablementKPI settinguser behavior analysisstorytellingmessaging frameworks

Soft Skills

analytical mindsetexcellent communicationcross-functional collaborationcreativitystrategic thinkingattention to detailadaptabilityproblem-solvingleadershipcustomer engagement