Develop and execute business development and marketing programmes for the Finance Department, working closely with the Head of Finance, Practice Group Leaders and partners.
Raise the profile of the Finance Department and help acquire new clients and expand existing client relationships.
Actively develop and maintain a deep understanding of the corporate legal market and the competitive position of the Finance Department through internal and external research.
Monitor, analyse and communicate market, industry and competitive trends for the Finance Department.
Work with partners to develop and execute the business development and marketing elements of the Finance Department business plan.
Support collaborative client initiatives that integrate expertise from practice groups to drive new business opportunities.
Support the preparation of responses to requests for proposals or information and prepare partners for business development meetings.
Work with lawyers, professional support lawyers and the BD & Marketing team to market the services and expertise of the Finance Department, including drafting press releases and social media strategy.
Manage departmental rankings and oversee submissions to legal directories.
Develop client and market facing knowledge-based marketing tools and materials – technical updates, client education – webinars and seminars.
Lead the review and continuous improvement of the Department’s suite of marketing materials, including capabilities statements, pitch templates, deals lists, website content and press releases.
Ensure the department’s deals and work experience are collected on a regular and timely basis and submitted to firm systems.
Report to the Head of Business Development Manager.
Requirements
Degree in business, marketing, communications (journalism, public relations) – or equivalent work experience.
A minimum of five years’ experience in a marketing or business development role working in a professional services firm environment.
Experience leading business development and marketing for a practice group, service line or industry group.
Experience working with partners/senior executives in a professional services firm.
Previous experience in a managerial role.
Proactive, self-motivated and independent, able to work with a minimum of supervision.
Excellent oral and written communication skills.
Excellent writing skills and ability to prepare specialised written materials.
Ability to effectively manage competing priorities.
Strong judgment and ability to make well-reasoned independent decisions.
Advanced understanding of strategic marketing and communications.
Strong interpersonal skills, including pleasant nature and ability to influence others.