Digital Marketing
NextGen Healthcare
Job Level
Mid-LevelSenior
About the role
- Provide strategic leadership and execution support for organic search marketing and social media client accounts
- Translate client objectives into effective search marketing strategies
- Define measurable acquisition-based keyword and content strategies for clients
- Deliver comprehensive technical SEO analysis and recommendations for crawlability and indexation
- Deliver detailed and analytical site performance reporting insights and organic online marketing recommendations with team support
- Consult and analyze all aspects of SEO including competitive research, usability, E-A-T, core web vitals, site structure, link acquisition, measurement, and content strategy
- Act as primary client contact, educate clients on SEO strategies, tactics, deliverables, and performance, and make persuasive business cases for SEO
- Lead and inspire a team of 1-3 members in execution of organic search and social media programs
- Stay up to date on SEO industry trends and technologies and communicate them to clients and internal teams
Requirements
- 5-6 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
- Bachelor’s or advanced degree in marketing, advertising, communications, business, or a related area
- Strong understanding of cross-channel marketing principles
- Self-starter able to develop, lead, prioritize and execute on SEO strategies for multiple clients simultaneously
- Compelling written and verbal communication skills
- Positive attitude and ability to thrive in a collaborative and fast-paced environment
- Strong proficiency in Microsoft Office Suite: Word, PowerPoint, and especially Excel
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals)
- Strong project management and organization skills, ability to prioritize and manage multiple projects
- Advanced understanding and experienced user of Google Analytics and Google Search Console; Tag Manager and/or Publisher Center a plus
- Understanding of recent SEO developments such as Core Web Vitals, Google Discover, E-A-T, new Rich Results
- Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
- Experience leading a small team (1-3 members)
- Agency experience preferred
