Amsive

SEO Marketing

• Help define and execute SEO strategy for Amsive's SEO clients, with a focus on content strategy and optimization, B2B marketing, and local search
• Develop comprehensive keyword research documentation and strategic keyword evaluations
• Create search-optimized, compelling metadata content and website content
• Monitor and analyze site performance using a range of SEO and site analytics tools, provide reports in Looker Studio, Excel and PowerPoint
• Conduct technical SEO audits and provide recommended solutions, working with development teams to advise on implementation
• Assist account managers in translating client objectives into search marketing strategy
• Communicate with account managers and clients around SEO strategies, tactics, deliverables, and performance
• Stay up to date on current SEO industry trends and technologies, and communicate these trends to clients and the Amsive team
• Help guide and support analysts in their development, contributing to their growth in SEO while enhancing their technical and strategic SEO skills.

SEO Specialist

Performance Marketing

• Day-to-day tasks may include campaign creation, audience/targeting development, ad creation/iteration, tactic selection, performance reporting, and assisting with any other tasks necessary to meet campaign performance goals.
• Being mapped to complex clients in a supporting capacity, with an emphasis on daily tasks focused on reviewing creative, audience, & bidding performance; monitoring budgets for all active client campaigns.
• Thinking of tests that have the potential to move the needle, and assisting with the implementation, tracking, and reporting on those tests.
• Assisting with the development of creatives, tracking & reporting on their performance, and ideating new creative options to test.
• Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with other departments and the clients to build new reports as necessary.
• Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client.
• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members.
• Contributing proactively to corporate initiatives, process changes, and other duties as needed.

Specialist, Paid Social

Data Analyst

• Analyze and execute technical marketing campaign development using PySpark notebooks and Spark SQL
• Perform custom coding to address specific campaign and data analysis requirements
• Manage and analyze customer data, ensuring accuracy through master data management, identity resolution, and householding processes
• Develop actionable insights from large datasets to optimize marketing strategies
• Collaborate with internal digital marketing and data teams to align on campaign goals and data-driven decision-making
• Create automated reports, dashboards, and data visualizations to inform strategic decisions and communicate findings to managers and key stakeholders
• Stay informed of industry trends and best practices and share knowledge with team members

Data Analyst, Marketing Services

Backend Engineer

• Full-stack development of internal- and client-facing solutions leveraging the Microsoft stack, with emphasis on back-end development
• Design, develop, and maintain libraries, web applications, and services using .NET, C#, T-SQL/SQL Server, ASP.NET, and Azure services
• Develop robust and scalable server-side logic, APIs, and database schemas to support front-end functionality and ensure seamless integration with other systems
• Write clean, maintainable, and efficient code, following best practices and coding standards
• Participate in code reviews and provide constructive feedback to team members
• Work closely with cross-functional teams including product managers, designers, architects, and developers to gather requirements and define technical specifications
• Stay up to date with industry trends and contribute to continuous improvement of development processes and tools

Software Developer, .Net

• Provide strategic leadership and execution support for organic search marketing and social media client accounts
• Translate client objectives into effective search marketing strategies
• Define measurable acquisition-based keyword and content strategies for clients
• Deliver comprehensive technical SEO analysis and recommendations for crawlability and indexation
• Deliver detailed and analytical site performance reporting insights and organic online marketing recommendations with team support
• Consult and analyze all aspects of SEO including competitive research, usability, E-A-T, core web vitals, site structure, link acquisition, measurement, and content strategy
• Act as primary client contact, educate clients on SEO strategies, tactics, deliverables, and performance, and make persuasive business cases for SEO
• Lead and inspire a team of 1-3 members in execution of organic search and social media programs
• Stay up to date on SEO industry trends and technologies and communicate them to clients and internal teams

Strategist, SEO

Lead Generation

• Work on direct response and lead generation accounts in multiple verticals
• Campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, and performance reporting
• Assist Manager, Digital Media with launch and optimization tactics necessary to meet campaign performance goals
• Conduct and review keyword, audience, & bid research and management; monitor budgets for all active client campaigns
• Ensure ads are targeted to the most relevant audiences/search queries/etc.
• Design and oversee tests; implement, track, and report on tests
• Oversee development of display ads, occasional text ad copy writing and social ad creation for Paid Search and Paid Social campaigns
• Compile detailed, easy-to-read reports; find insights and suggest solutions; work with analytics team to build new reports
• Control quality: ensure all ads, budgets, settings, etc. are correct for each client
• Stay informed of industry trends and best practices and share knowledge with team members
• Contribute proactively to corporate initiatives, process changes, and other duties as needed
• Update clients and agency partners on the success of active campaigns
• May help support interns and contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries