Own and lead Amperity’s paid digital strategy across search, social, display, video, and emerging platforms
Design and optimize full-funnel programs that drive awareness, engagement, and conversion across audiences and industries
Run hands-on execution within digital platforms (bidding, targeting, creative testing, and optimization)
Build and evolve measurement frameworks to track performance and report on cost, conversion, engagement, and pipeline contribution
Experiment and innovate with new tactics, creative formats, and digital experiences to improve efficiency and growth
Partner cross-functionally with product marketing, creative, RevOps, field, and sales to align on campaign priorities and scale successful programs
Continuously optimize audience segmentation, messaging, landing experiences, and nurture flows
Serve as the in-house expert on paid digital trends, tools, and best practices
Requirements
8+ years of experience in digital marketing or growth marketing, with deep expertise in paid media strategy and execution
Proven ability to run full-funnel B2B campaigns that drive both awareness and pipeline across multiple audiences and industries
Hands-on experience in key digital platforms (Google Ads, LinkedIn, YouTube) and comfort experimenting with emerging channels (TikTok, Reddit, CTV, podcasts, etc.)
Strong analytical skills with a track record of building measurement frameworks, reporting on performance, and translating insights into action
Demonstrated success optimizing audience targeting, creative, messaging, and landing experiences to improve ROI
Experience marketing to technical audiences (e.g., developers, IT, engineers, data scientists); familiarity with the data cloud ecosystem is a plus
Basic understanding of building email workflows in marketing automation platforms (e.g., Marketo) and creating campaign conversion reports in Salesforce
Experience building or collaborating on influencer marketing programs that engage industry experts, thought leaders, or communities
Collaborative mindset with experience partnering across integrated campaigns, ABM, lifecycle, creative, and sales
Ability to thrive in a fast-paced, high-growth environment with a bias for testing, learning, and innovating
Excellent communication skills, able to present performance insights and recommendations to senior stakeholders
Benefits
100% employee healthcare coverage
Transportation subsidies
Comfortable work environment with plenty of snacks
Employee experience perks like events and activities, both in-person and remote
Self-managed PTO
Flexibility to do your best work in the way that works for you
Cash incentives
Stock options (new-hire equity grant)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinggrowth marketingpaid media strategyfull-funnel campaignsaudience targetingmeasurement frameworksanalytical skillsemail workflowsinfluencer marketingcampaign conversion reports
Soft skills
collaborative mindsetcommunication skillsability to thrive in fast-paced environmentbias for testinglearninginnovating