Amperity

Marketing Operations

• Execute campaigns at scale (email, segmentation, list management, A/B testing)
• Build and optimize full-funnel reporting
• Improve lead routing and lifecycle performance using tools like LeanData
• Identify funnel leaks and implement fixes to improve conversion and speed
• Develop and refine scoring models, segmentation, and targeting
• Support attribution and pipeline influence reporting
• Partner with Sales and Marketing to improve handoffs and SLA adherence
• Implement process and system improvements across Salesforce and Marketo
• Deliver clear, actionable reporting and insights to leadership

Senior Marketing Operations Manager, Contract