Fictiv

Senior Performance Marketing Manager

Fictiv

full-time

Posted on:

Location: Arizona, California, Colorado, District of Columbia, Florida, Hawaii, Illinois, Iowa, Kansas • 🇺🇸 United States

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Salary

💰 $155,000 - $210,000 per year

Job Level

Senior

About the role

  • Own the strategy, performance, and management of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
  • Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences, user journeys, and landing page experiences
  • Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
  • Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
  • Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency
  • Collaborate with product marketing, sales, design, and site teams to align messaging, optimize the user journey, and improve lead volumes and unit economics
  • Hands-on campaign management (≈60%): bids, targeting, creative launches, optimizations; Data analysis and reporting (≈30%); Strategic alignment and comms (≈10%)
  • Own paid acquisition end-to-end and build a performance media playbook to drive measurable revenue impact

Requirements

  • 5 to 8+ years of experience in performance or demand generation roles, ideally in B2B SaaS or technology
  • Skilled across multiple paid platforms (Google Ads, LinkedIn, Meta, Twitter/X, Reddit)
  • Hands-on experience optimizing CPL, CPA, and pipeline contribution
  • Strong analytical acumen; proficient with attribution, UTM tracking, and tools like Google Analytics, Marketo, Sigma, and ad dashboards
  • A/B testing mindset; comfortable running multivariate tests on creative, copy, audiences, and landing pages
  • Collaborative experience partnering with sales, RevOps, and design to align campaigns with revenue goals
  • Curious, fast-moving, and highly organized; comfortable in strategy sessions and in-platform execution
  • Channel owner and strong communicator, including regular weekly reports and exec-facing insights