Marketing Operations Specialist
Lyric
Marketing Automation and Systems Lead
Allocate
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $100,000 - $140,000 per year
Job Level
Senior
About the role
- Architect and scale Allocate’s martech systems to power the go-to-market engine
- Manage and optimize Allocate's marketing systems - including HubSpot, Salesforce, Webflow, Brevo, and Google Analytics - for campaign execution, data flow, and full-funnel visibility
- Evolve lifestyle marketing infrastructure: workflows, segmentation, lead routing, attribution, and reporting
- Partner with cross-functional teams (marketing, sales, product, design, engineering, and leadership) to align systems with strategic business goals
- Support website and campaign operations through enhancements, tagging, and analytic configuration
- Ensure system hygiene, documentation, and compliance with privacy standards (e.g., GDPR, CAN-SPAM)
- Lead special projects: platform evaluations, data migrations, new tool implementations, and process improvements
Requirements
- 4–6+ years of hands-on experience managing and integrating marketing technology platforms in high-growth, SaaS or fintech context
- Strong technical fluency across martech systems and data integrations into a unified revenue system
- Proven ability to scale martech in a high-growth SaaS or fintech context
- Ability to independently optimize workflows and documentation while collaborating with cross-functional stakeholders
- Proficiency in HTML/CSS basics, UTM tagging, and digital tracking best practices
- Project management skills and clear communication in fast-paced, iterative settings
- A mindset rooted in problem solving and a commitment to excellent internal service preferred (but not required)
- Deep working knowledge of HubSpot, Salesforce, Webflow, and Google Analytics
- Experience scaling martech in a B2B or fintech environment
- Familiarity with Brevo or similar email platforms
- Interest in helping shape broader marketing operations strategy as systems evolve
