Drata

Manager, Campaign Operations

Drata

full-time

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $136,600 - $168,735 per year

Job Level

Mid-LevelSenior

About the role

  • Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
  • Oversee marketing automation workflows, including nurture streams, webinar/event follow-up, and campaign triggers using HubSpot and integrated tools.
  • Partner with Marketing, Sales, Customer Success, Business Development and Ops to ensure proper segmentation, lead flow, scoring, and targeting logic.
  • Create and enforce standards for QA, email deliverability, compliance (e.g., GDPR/CCPA), and data hygiene for personalization.
  • Run structured A/B and multivariate tests to inform performance improvements across email, landing pages, and offers.
  • Collaborate with Platform Operations on tool integrations, lead routing enhancements, and personalization efforts across the funnel.Serve as a main point of contact for marketing campaign enablement, advising stakeholders on operational feasibility and execution timelines.Track campaign performance; support consistent UTM structure, tagging, analytics QA, and attribution readiness.
  • Build and maintain standardized documentation and campaign playbooks to drive repeatability and operational scale.
  • Contribute to overall marketing operations planning, OKRs, and process improvements aligned with revenue goals.

Requirements

  • 6+ years in campaign operations, marketing automation, or marketing ops roles
  • Hands-on experience with HubSpot (or Marketo), Salesforce, 6sense, and Google Tag Manager.
  • Strong understanding of lead lifecycle management, funnel metrics, and campaign attribution.
  • Experience with email compliance standards (CAN-SPAM, GDPR, CCPA) and best practices in segmentation and deliverability.
  • Comfort with data and analytics; ability to partner with Marketing Analytics to analyze and interpret campaign performance.
  • Exposure to AI-driven orchestration or predictive scoring models.
  • Strong analytical, organizational, and project management skills.
  • Advanced Excel and/or Google Suite skills
  • Ability to manage competing priorities in a results-driven environment
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