Marketing Coordinator
AGIA Affinity
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 per year
Job Level
Junior
About the role
- Own and direct end-to-end execution of marketing campaigns accurately and within defined timelines
- Facilitate and execute projects, collaborating with internal teams and external partners
- Manage marketing campaign execution for assigned clients/partners as defined on Marketing Plans
- Utilize marketing technology platforms and historical campaign results to execute campaigns
- Analyze historical marketing results and recommend creative and segmentation strategies to meet revenue projections
- Determine appropriate testing quantity and package configuration for statistically valid creative testing
- Support Business Development by providing marketing reports and communicating professionally with external partners
- Obtain partner approvals for marketing campaigns and provide strategy and results to partners and Business Development
- Ensure campaigns meet quality standards, schedules, and documented business processes
- Track performance, report analytics on established cadence, and provide data-driven recommendations
Requirements
- Bachelor’s degree or equivalent experience
- Minimum one year of marketing experience applying direct response principles and methodologies
- Minimum one year of project management or project team experience
- Knowledge executing email campaigns utilizing CRM platform(s) (i.e. Salesforce, MailChimp, Hubspot)
- Knowledge in design principles and creative software (i.e. Adobe Creative Suite, Canva)
- Knowledge in multi-channel marketing (digital, direct mail, and advertising)
- Knowledge of marketing principles and practices
- Experience working with internal and external stakeholders
- Experience with project tracking, scheduling, asset coordination, and trafficking
- Intermediate level of proficiency in MS Office (Word, Excel, PowerPoint, Outlook, OneDrive)
- Demonstrate an ability to be agile in fluid circumstances and comfortable with ambiguity
- A curious mindset when learning and applying processes, actively seeking purpose behind initiatives and exploring innovative approaches
- Passion for optimizing conversion via test and lean (A/B testing)