Loyalty Marketing Manager
AGIA Affinity
Marketing Coordinator
AGIA Affinity
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $60,000 per year
Job Level
Junior
About the role
- Position Summary: The Marketing Project Coordinator will be responsible for ensuring the successful implementation of marketing campaigns by owning and directing the end-to-end execution of projects accurately and within the defined timeline.
- The Marketing Project Coordinator’s facilitation and execution of projects, collaboration with partners, and execution of shared corporate initiatives directly contributes to meeting the stated business goals and/or revenue projections.
- The Marketing Project Coordinator will collaborate with internal teams and external partners to ensure high-quality, consistent delivery across:
- Marketing campaign execution
- Analytics collection and reporting
- Essential Job Functions: Manage Marketing Campaigns – Identify, develop and execute digital and direct response marketing campaigns for assigned clients/partners, as defined on all assigned Marketing Plans. Using defined processes, marketing technology platforms, a deep understanding of historical campaign results, familiarity with our products and current marketing materials, and utilizing strong relationships with our external partners and internal team, campaigns should be executed accurately and within the defined timeline. Analyze Results to Recommend Strategy – Assist in the analysis of historical marketing results data to recommend creative and segmentation marketing strategies to meet or exceed revenue projections. Utilizing basic statistics principles, the Marketing Project Coordinator will determine appropriate testing quantity and package configuration for statistically valid creative testing. Support Partner Relationships – Support the Business Development team in their effort to maintain positive and cohesive partner relationships by providing marketing reports as requested and through being professional and responding timely when communicating with external partners. The Marketing Project Coordinator will be responsible for communicating with partners in order to gain their approval on marketing campaigns and will be required to provide marketing strategy information and marketing campaign results to the Business Development team and/or to an external partner directly. Performance Measurements: Manage Marketing Campaigns - Campaigns are executed on schedule, meet or exceed established quality standards, and in accordance with documented business processes. Proficiency is shown when utilizing marketing technologies and tools. Analyze Results to Recommend Strategy – Campaign performance analysis is conducted on an established cadence and includes data-driven recommendations for improvement. Support Partner Relationships – External and internal stakeholder/partner feedback on their relationships remain positive. Information including campaign results, campaign strategy, and marketing creatives provided to external partners is accurate and delivered in a professional manner.
Requirements
- Education/Certification: Bachelor’s degree or equivalent experience.
- Required Experience: Minimum one year of marketing experience applying direct response principles and methodologies.
- Minimum one year of project management or project team experience.
- Required Knowledge: Knowledge executing email campaigns utilizing CRM platform(s) (i.e. Salesforce, MailChimp, Hubspot)
- Knowledge in design principles and creative software (i.e. Adobe Creative Suite, Canva)
- Knowledge in multi-channel marketing (digital, direct mail, and advertising)
- Knowledge of marketing principles and practices
- Experience working with internal and external stakeholders
- Experience with project tracking, scheduling, asset coordination, and trafficking
- Skills/Abilities: Intermediate level of proficiency in MS Office (Word, Excel, PowerPoint, Outlook, OneDrive)
- Demonstrate an ability to be agile in fluid circumstances and comfortable with ambiguity
- A curious mindset when learning and applying processes, actively seeking purpose behind initiatives and exploring innovative approaches
- Passion for optimizing conversion via test and lean (A/B testing)
- Travel: No Travel Required
- Work Schedule: Regular office schedule
