Senior Content Manager
ActivTrak
Content Marketing Manager
Affinity.co
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$80,000 - CA$107,000 per year
Job Level
Mid-LevelSenior
About the role
- Run a tight editorial engine to drive awareness, search growth, and pipeline for an enterprise B2B audience.
- Own the content program end to end: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
- Create high-quality assets: reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy aligned to enterprise buying stages.
- Scale with tech: set up light automations in Pardot, manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
- Practice SEO: perform topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
- Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata optimized for assistants/search.
- Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.
- Reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.
Requirements
- 4+ years creating B2B tech content (SaaS preferred); you can explain complex ideas simply and persuasively.
- Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
- Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations (Engagement Studio, automation rules, scoring/grading) and working inside Salesforce Campaigns.
- Use AI tools to draft, summarize, and repurpose content; experience building custom GPTs a plus.
- SEO-minded: confident with keyword research, briefs, on-page optimization, optimizing for search engines and "answer engines"/LLMs, and measuring results.
- Enterprise B2B experience: shipped guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline.
- Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush).
- Employment eligibility verification (company uses E-Verify).
Benefits
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B content creationSEOkeyword researchon-page optimizationcontent strategycontent productioncontent publishingHTMLCSSautomation
Soft skills
communicationeditingcollaborationpersuasionorganizationcreativityattention to detailproblem-solvingadaptabilitycritical thinking
