Content Marketing Manager

• Run a tight editorial engine to drive awareness, search growth, and pipeline for an enterprise B2B audience.
• Own the content program end to end: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
• Create high-quality assets: reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy aligned to enterprise buying stages.
• Scale with tech: set up light automations in Pardot, manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• Practice SEO: perform topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata optimized for assistants/search.
• Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.
• Reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

Content Marketing Manager

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