Head of B2B Marketing
franki
Senior Director, Strategic Marketing and Brand
Liquid Web
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead storytelling, positioning, and creative execution defining CloudOne Digital's market presence.
- Define and refine brand positioning and story pillars for CloudOne Digital and portfolio brands, ensuring consistency across campaigns and channels.
- Translate technical value propositions into customer-centric outcomes (risk reduction, revenue impact, audit success, operational efficiency).
- Lead content strategy and execution: blogs, case studies, podcasts, social formats, thought leadership, and creative campaigns.
- Manage agency and brand partners to deliver high-quality creative that reinforces positioning.
- Oversee product marketing managers responsible for positioning, messaging, and competitive differentiation.
- Partner with sales to create enablement materials (battlecards, decks, case studies) and ensure product/solution launches are effectively messaged and adopted in the field.
- Lead field marketing strategy and own planning and execution of industry events, conferences, and owned experiences to drive pipeline.
- Oversee the corporate website and digital brand experience; lead CRO/SEO teams to continuously optimize performance and conversion paths.
- Lead and mentor a cross-functional team across product marketing, field/events, content, brand/agency, and web/digital.
- Partner closely with demand gen, RevOps, and sales to align marketing execution with business outcomes.
- Encourage experimentation with bold content and creative formats while maintaining focus on measurable outcomes (awareness, engagement, growth across ICPs).
Requirements
- 10–15 years in B2B marketing, with leadership experience across multiple functions (product marketing, brand, content, field).
- Proven track record of making technical or niche industries exciting, engaging, and approachable.
- Experience leading events and field marketing programs that connect brand to pipeline.
- Hands-on expertise in messaging, positioning, and content development.
- Strong creative instincts with ability to simplify complexity for multiple audiences (CIOs, CMOs, developers, partners).
- Experience with product marketing, sales enablement, CRO/SEO, and website/digital experience oversight.
- Experience managing agencies and brand partners.
- People-first leader with experience building and mentoring high-performing teams.
- Experience partnering with demand gen, RevOps, and sales to align marketing with business outcomes.
