Head of B2B Marketing
franki
Job Level
Senior
About the role
- At ActivTrak, we believe data-driven insights can help teams work smarter, not harder. We’re redefining the future of work by equipping companies with visibility into how work happens — and helping them optimize productivity and planning without compromising trust or flexibility.
- We’re looking for a Senior Content Manager to lead the charge in telling our story across every stage of the customer journey. This is a high-impact role for a skilled storyteller, strategic thinker and strong project manager who’s passionate about transforming complex workforce analytics into compelling, actionable content.
- You’ll drive end-to-end content strategy — from awareness through retention — working cross-functionally with stakeholders across marketing, product and customer success to ensure our content delivers business results. If you're part strategist, part editor-in-chief and thrive in a fast-moving SaaS environment, we’d love to meet you.
- What You'll Do
- Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned to the full customer lifecycle — from demand generation to adoption and advocacy
- Collaborate closely with Lifecycle Marketing, Demand Gen, Web, Corp Comms and Product Marketing teams to ensure content meets business goals across every channel and funnel stage
- Maintain and evolve a centralized editorial calendar that aligns with campaigns, launches and seasonal opportunities
- Manage team of writers to ensure brand guidelines and ActivTrak strategy is successfully executed
- Editorial Ownership & Quality Control
- Serve as the editorial gatekeeper — ensuring all content is on-brand, error-free and strategically aligned
- Review and finalize content created by internal writers and external partners before publication
- Content Production & Repurposing
- Oversee the production of various asset types including blogs, whitepapers, case studies, guides, customer stories, webinars, web copy, landing pages, product pages, email nurture tracks and onboarding content
- Create content briefs that specify audience cohorts, tasks, questions, SERP features, schema and internal link targets.
- Repurpose high-performing content into new formats to maximize reach and ROI
- Cross-Functional Collaboration
- Lead content planning meetings and kickoff sessions with stakeholders across marketing, sales, product and customer success.
- Collaborate with designers, writers and external vendors to deliver content on time and at scale
- Performance & Optimization
- Define KPIs for content performance and track against goals related to engagement, pipeline contribution, adoption and retention
- Partner with SEO/AEO internal lead and external agency to ensure alignment with program, editorial guidelines and priorities
Requirements
- 6-10+ years in content marketing, strategy or editorial roles — ideally in B2B SaaS, with lifecycle or customer marketing exposure
- Strong experience developing full-funnel content strategies (awareness to retention)
- Experience managing both internal content teams and external contractors or agencies
- Has worked cross-functionally with marketing ops, product marketing, corporate comms and brand
- Can develop and operationalize a multi-touch content strategy that aligns to the buyer and customer journey
- Acts as the gatekeeper of content quality, doing final editorial reviews and enforcing voice/tone/brand consistency
- Comfortable collaborating with stakeholders to prioritize content that supports business needs (web, demand gen, lifecycle)
- Strong editorial background, with attention to storytelling, clarity and conversion
- Strong project management skills to oversee production of content assets across the team
- Understands how content fits into broader growth and retention strategies
- Experience mapping content to persona-based journeys across channels and lifecycle stages
- Can interpret analytics and make informed decisions to refine strategy over time
- Familiar with SEO and working closely with SEO teams/agencies
- Familiar with marketing automation platforms (e.g., HubSpot, Marketo)
- Comfortable with content management tools and workflows (Monday, Google Docs, CMS)
- Knows how to drive and measure content performance and engagement
- Familiar with the norms and expectations of platforms like Reddit, LinkedIn and YouTube, adapting voice, tone and format for authentic engagement
- Experience translating strategy into actionable briefs and repeatable workflows for creators and developers
- Willingness to learn and collaborate on the following: Taxonomy and content modeling tools, schema markup validators, crawling and logs analysis, vector or semantic scoring utilities, prompt and evaluation frameworks for AI
