Lead Brand Copywriter
Braze
Lead Brand Copywriter
Braze
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $136,500 - $144,000 per year
Job Level
Senior
About the role
- Act as a senior brand writer and messaging strategist, owning copy development across a wide range of formats including advertising campaigns, video scripts, landing pages, newsletters, product narratives, and event experiences.
- Develop and uphold the Braze brand voice across global channels, acting as an internal consultant and advocate for best-in-class copy and consistency.
- Serve as copy lead for brand campaigns and creative initiatives, partnering closely with Creative Directors, Designers, Producers, and cross-functional stakeholders.
- Translate abstract or complex ideas into compelling, human-centered messaging that connects with both technical and non-technical audiences.
- Drive high-quality creative collaboration across departments—including Creative Studio, Demand Generation, Product Marketing, Customer Marketing, Events, Sales, and Product—to deliver cohesive messaging at every stage of the funnel.
- Support naming and taxonomy initiatives for products, features, and campaigns in partnership with brand and legal stakeholders.
- Contribute to creative process development and workflow optimization across copy and design.
- Apply performance insights to iterate and optimize messaging for clarity, tone, engagement, and conversion.
- Write for internal and external corporate events, crafting everything from in-booth collateral to keynote intros to branded experiences.
- Bring a sharp eye to editing, ensuring all copy meets the highest standards of quality, grammar, and clarity.
Requirements
- 6+ years of experience as a copywriter or brand writer, preferably within B2B tech, SaaS, or a creative agency
- Experience working in-house on brand or marketing teams at a tech company strongly preferred, along with advertising or creative agency experience
- A strong portfolio showcasing a range of formats (advertising, digital, product, video, editorial), with a clear understanding of brand voice and storytelling craft
- Experience writing for B2B audiences and tailoring messaging to a range of personas, from CMOs to technical users
- Demonstrated ability to work cross-functionally and present ideas to creative and non-creative stakeholders
- Exceptional writing and editing skills, with meticulous attention to detail
- Proficiency in SEO writing fundamentals, including meta descriptions, H1/H2s, and accessibility best practices
- Comfortable applying A/B testing insights to optimize messaging
- Familiarity with creative production tools and processes (Google Suite, Figma, CMS, Keynote)
- Highly organized, proactive, and comfortable managing multiple priorities and timelines
- Bonus: Experience with naming, taxonomy, legal vetting, or trademark processes
Benefits
- Competitive compensation that may include equity
- Total Rewards package including equity grants of restricted stock (RSUs)
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
- Hybrid ways of working and work-life harmony
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingbrand writingSEO writingA/B testingeditingstorytellingnamingtaxonomylegal vettingmarketing
Soft skills
collaborationcommunicationattention to detailorganizational skillsproactivitycross-functional teamworkpresentation skillscreativityadaptabilityproblem-solving
