Salary
💰 $113,600 - $142,000 per year
About the role
- Produce copy for emails, landing pages, blog posts, social media, case studies, infographics, and more.
- Enhance and extend long-form thought leadership content and technical assets.
- Collaborate with Product, Sales, Engineering and Marketing teams to gather insights.
- Identify, organize and prioritize thought leadership content and campaign themes in a campaign calendar.
- Repurpose research reports, white papers, technical documentation and use cases into campaigns across buyer journey stages.
- Assign and manage project deadlines and content launch dates for internal and external stakeholders.
- Regularly review and refresh existing content to maintain relevance and accuracy.
- Optionally craft SEO briefs and develop content targeting keywords to enhance online visibility.
Requirements
- Proven experience in content marketing, preferably in a B2B technology or SaaS environment.
- Strong understanding of content creation, SEO, and web engagement strategies.
- Excellent writing, editing, and communication skills with the ability to transform complex information into clear, attention-grabbing content.
- Strong understanding of generative AI use cases, limitations, and best practices.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency with content management systems, analytics tools, and marketing automation platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- World-class storytelling and the ability craft engaging narratives.