Nearform

Marketing Manager (Perm, US, Remote)

Nearform

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Become “go-to” global expert for brand standards (both messaging and visual identity) at the Nearform corporate level and provide oversight to ensure brand identity adherence across global assets.
  • Support a content strategy that reflects the voice and personality of Nearform (real, energised, human, and clear) in collaboration with the CMO and Brand/PR Agency, to help position Nearform as a go-to thought leader in the data & AI space
  • Coordinate the end-to-end process to develop high-quality marketing content about Nearform, including our rapidly growing data & AI capabilities. This includes collaborating with stakeholders across the organization - including sales and technical leads - to uncover impactful stories and translate complex solutions into clear, engaging
  • Execute launch programs by collaborating with our social media lead and regional marketing teams, while managing engagement measurement
  • Manage day-to-day interactions with our Brand/PR Agency, on both Nearform's thought leadership as well as external communications
  • Stay current on digital and AI-related industry trends, to help inform messaging and ensure alignment with timely market hooks.
  • As part of our Global Marketing team, build strong relationships across the Nearform organization, including the regions, executive leadership team, people team, and delivery members.
  • Stay aligned with these internal stakeholders on Nearform’s growth priorities, while gathering input and soliciting feedback for an iterative, collaborative approach to external content.
  • Day-to-day collaboration with the Social Media Coordinator to ensure coordination of external communications channels, messaging, and measurement
  • Oversee website project management - including iterative updates as well as backlog management to maintain a clear, user-focused digital experience.
  • Use Sanity CMS to update and manage website content, ensuring consistency, freshness, and SEO optimization.
  • Work with third-party teams and, as the team grows, manage a Website Lead on the design and development of initiatives to keep Nearform's website best-in-class. Channel your creativity through developing and testing new concepts that can elevate digital storytelling, e.g., through layout, imagery, and UX refinements.

Requirements

  • 5 to 7 years of experience in B2B services marketing, ideally in technology, digital consultancy, or enterprise services (interest or experience in data & AI a plus)
  • Proven expertise in content strategy, writing, or editorial management—particularly for technical solutions aimed at media/analyst and executive audiences.
  • Experience managing projects effectively, with diverse and distributed stakeholders and impact-oriented prioritization & measurement
  • Experience managing websites and CMS platforms (Prior Sanity experience is a plus, but not required - training is available)
  • Experience managing full-time employees, ideally including developers and/or designers
  • Experience working with external agencies/vendors
  • A strategic mindset with the ability to drive narratives that connect business outcomes with technical capabilities.
  • Strong communication and relationship-building skills across distributed teams.
  • A high bar for quality, matched with the pragmatism and agility to deliver in fast-moving environments.