Lead Brand Copywriter
Braze
Lead Brand Copywriter
Braze
full-time
Posted on:
Location Type: Hybrid
Location: Austin • 🇺🇸 United States
Visit company websiteSalary
💰 $136,500 - $144,000 per year
Job Level
Senior
About the role
- The Braze Brand team brings our company’s story to life across every touchpoint, crafting messaging and experiences that elevate our voice, deepen emotional connection with customers, and help internal teams do the same
- Act as a senior brand writer and messaging strategist, owning copy development across advertising campaigns, video scripts, landing pages, newsletters, product narratives, and event experiences
- Develop and uphold the Braze brand voice across global channels, acting as an internal consultant and advocate for best-in-class copy and consistency
- Serve as copy lead for brand campaigns and creative initiatives, partnering closely with Creative Directors, Designers, Producers, and cross-functional stakeholders
- Translate abstract or complex ideas into compelling, human-centered messaging that connects with both technical and non-technical audiences
- Drive high-quality creative collaboration across departments—including Creative Studio, Demand Generation, Product Marketing, Customer Marketing, Events, Sales, and Product—to deliver cohesive messaging at every stage of the funnel
- Support naming and taxonomy initiatives for products, features, and campaigns in partnership with brand and legal stakeholders
- Contribute to creative process development and workflow optimization across copy and design
- Apply performance insights to iterate and optimize messaging for clarity, tone, engagement, and conversion
- Write for internal and external corporate events, crafting everything from in-booth collateral to keynote intros to branded experiences
- Bring a sharp eye to editing, ensuring all copy meets the highest standards of quality, grammar, and clarity
Requirements
- 6+ years of experience as a copywriter or brand writer, preferably within B2B tech, SaaS, or a creative agency
- Experience working in-house on brand or marketing teams at a tech company strongly preferred, along with advertising or creative agency experience
- A strong portfolio showcasing a range of formats (advertising, digital, product, video, editorial), with a clear understanding of brand voice and storytelling craft
- Experience writing for B2B audiences and tailoring messaging to a range of personas, from CMOs to technical users
- Demonstrated ability to work cross-functionally and present ideas to creative and non-creative stakeholders
- Exceptional writing and editing skills, with meticulous attention to detail
- Proficiency in SEO writing fundamentals, including meta descriptions, H1/H2s, and accessibility best practices
- Comfortable applying A/B testing insights to optimize messaging
- Familiarity with creative production tools and processes (Google Suite, Figma, CMS, Keynote)
- Highly organized, proactive, and comfortable managing multiple priorities and timelines
- Bonus: Experience with naming, taxonomy, legal vetting, or trademark processes
Benefits
- Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
- Hybrid ways of working
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingbrandingmessaging strategySEO writingA/B testingeditingstorytellingcreative collaborationnamingtaxonomy
Soft skills
attention to detailcross-functional collaborationorganizational skillsproactivitycommunication skillspresentation skillscreativityadaptabilityproblem-solvingtime management
