Director, Strategic Marketing
NSTXL (National Security Technology Accelerator)
full-time
Posted on:
Location: Alabama, California, Colorado, District of Columbia, Florida • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Build and lead a high-performing, cross-functional team delivering Product Marketing, Content & Creative Services, and Events & Experiences
- Establish foundational processes, governance, and best practices for content, product marketing, and event operations
- Select, implement, and integrate marketing technologies (e.g., Adobe Creative Suite, Project management, CMS tools)
- Create reporting and measurement frameworks to track content and event performance and campaign effectiveness
- Lead product marketing efforts including positioning, messaging, sales enablement, and competitive analysis
- Develop go-to-market strategies for new programs, offerings, and initiatives
- Partner with business development and program teams to create collateral, case studies, presentations, and sales tools
- Oversee campaign creative and ensure deliverables are compelling, consistent, and aligned with strategic vision
- Oversee planning, coordination, and execution of tradeshows, conferences, and hosted events; own events budget
- Activate earned press for products, tradeshows, and hosted events and ensure program-level earned media flows to corporate comms
- Build and mentor team of employees, contractors, freelancers, and agency partners; foster collaboration, accountability, and creativity
Requirements
- Bachelor’s degree in a related field preferred; equivalent experience will be considered
- 10+ years of experience in product marketing, creative leadership, or event marketing, preferably in B2B, government, or innovation/technology sectors
- 3–5 years of experience managing and scaling teams of 5 – 10 employees
- Proven track record in product marketing — building positioning, messaging, and launching products or programs from the ground up
- Significant experience planning and executing large-scale events, tradeshows, and webinars with measurable ROI
- Strong background in content marketing and creative production — managing writers, designers, and multimedia teams
- Proven success building and scaling marketing functions, including process creation, operational coordination, and technology integration
- Demonstrated ability to creatively lead integrated, multi-channel campaigns and events with measurable business impact
- Experience engaging with executive stakeholders and reporting on marketing performance at the leadership level
- Exceptional storytelling, writing, and presentation skills; ability to distill complex concepts into compelling narratives