Go-to-Market Strategist
Sony Interactive Entertainment
Go
Director, Brand Experience – B2B
adidas
full-time
Posted on:
Origin: • 🇺🇸 United States • Oregon
Visit company websiteJob Level
Lead
Tech Stack
Go
About the role
- Lead and facilitate ALL B2B events across Go To Market, Wholesale, Employee, ERG, Hospitality, and NAM Showrooms to ensure brand excellence and ROI
- Lead a team of event experts and direct reports, providing direction and communication to support the Brand Experience function
- Develop innovative and experiential strategy across B2B moments
- Provide seasonal reporting to NAM Brand Experience Senior Director
- Establish and drive agency partner strategy to drive innovation, consistency, and investment efficiency
- Establish event best practices to streamline planning and production for efficiency and results
- Establish and maintain relationships with NAM Procurement and NAM Finance teams
- Own and manage the B2B event calendar, flagging overlap/conflict to Brand Experience Senior Director and stakeholders
- Ownership and management of B2B budget and provide consistent reporting for Brand Experience Senior Director
- Identify and develop talent to support the team's succession plan
- Work within a dynamic cross-functional environment to deliver seamless, memorable, and result-driven corporate event experiences
Requirements
- Four-year College or university degree (emphasis in marketing or communications preferred)
- Minimum 8-10 years of event marketing experience
- Expert knowledge of the event industry, trends, and strategies
- Excellent people leadership experience in both direct and matrix environments
- Excellent written and oral communication skills, clear and concise
- Ability to manage up, set, drive and effectively communicate information, raise concerns, and request/advocate for support
- Experience establishing and driving agency partner strategy
- Experience with event planning, production, budgeting, and calendar management
- Ability to identify and develop talent and support succession planning
- Working language: English
